It’s the question that gets debated in so many companies. Fact is direct mail marketing here in New Jersey can be one of the most effective marketing strategies with a significant return on investment.
Believe it or not, even young adults (18 – 34) prefer to learn about marketing offers via postal mail than online sources, according to a study in Forbes Magazine. Why? Direct mail marketing left a “deeper imprint” on the brain of those surveyed than other media, meaning, the touch and feel of a postcard resonates more with consumers. Plus it’s something they can keep for a future purchase.
