Branding & Communications: Defining A Unique Value Proposition [Class 1 of 3]

Defining a Unique Value Proposition [Part 1 of 3]

 Why should anyone choose you over your competition?

You will cover the following topics in this class:

1.  Defining your brand promise
2.  Defining your target market

More info: 

• This is an interactive workshop and discussion made up of 3 class.
• We advise that you sign up for all three of the workshops taking place on 1/10, 1/17 and 1/24 to gain full benefit.  
• Attendees will be required to participate and create brands through each step of the process. 
• Working well in a group and good communication skills are a must for success as an entrepreneur therefore some group work may occur which will give you the opporunity to practise!
• There may be some (easy) homework in order to prepare for the next classes of the series.  
• Bringing your own computer is suggested but not required.

 ( Please visit our Eventbrite page to sign up for class 2 and 3 of this series)
{Adam Saynuk}  is a graphic designer and founder of BAKERY, a full-service creative studio. For more than sixteen years, Adam has worked as the creative lead in various firms, including as marketing head at RiskMetrics Group through acquisitions, a major rebrand, and an IPO; leading creative brand and identity development at MSCI; designing for Low+Associates marketing firm; and consulting on selected projects all along.