Business & Tech

Hoboken Art Space Used For Justin Baldoni, Uma Thurman Films Vacated, Listed At $7K/Month

It's been a flower shop, gallery, and cafe in film shoots. Now the space is renting for $7K/month. So what happened to Field Colony?

HOBOKEN, NJ — It's been transformed into a flower shop, a "dusty cafe," and an art gallery.

A corner storefront in an 1892 Hoboken building, used in recent film shoots including for "It Ends With Us" starring Justin Baldoni, has been vacated.

Field Colony, a cowork space and gallery for local artists, left the site by June 1.

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The location had hosted art classes and other events, and still had information on its website about events, with no indication of closing.

A listing says that the 900 square-foot storefront is for rent for $7,000 per month.

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"Featured in TWO major motion pictures with A List Actors is this lovely loft-like space," says the listing. It notes that the space can't be used for food or cooking.

The building dates to 1892, records say.

For the film version of the Colleen Hoover novel "It Ends With Us," the storefront was turned into both "Lily Bloom's," a flower shop, and "Maya & Maxim," a dusty cafe (see photos below).

Before that, in May 2022, it was turned into an art gallery for "The Kill Room," starring Uma Thurman and Samuel L. Jackson. That film was directed by a North Jersey native, Nicol Paone.

So What Happened To Field Colony?

So, what happened to the Field Colony art gallery?

Find out below.

Photos during the filming of "It Ends With Us."
Baldoni directing, at left.

Field Colony was founded by Aaron Boucher, a multidisciplinary artist, instructor, and entrepreneur, who responded Friday. Here's what he had to say:

"After the filming of 'It Ends With Us,' and we passed the sixth year anniversary that summer at 1001 Bloomfield, I began
looking for a new space to also accommodate making sculpture and later working hours.

I've enjoyed having Field Colony in a residential area and engaging directly with the community and neighbors, but the location does have its limitations, and they became more and more apparent as my work evolved. Over the past year, I've been talking with several partners about further expansion into Brooklyn, Montreal, and Mexico City. In the interim, we'll continue in Hoboken (location update soon) as we progress through negotiations.

I've been involved with many partnerships and initiatives during the last seven years, including the Waterfront Arts Gala, Rexer
Contemporary Art (transferred to Ricardo Roig), The Show at 1012 Grand (20k sf planned center for the arts in Hoboken and transferred the lease
over to groups displaced by the Chambord Place fire instead), the Artisan Market (originally Via), and Sweven (co-founder and lead designer).

I've also been fortunate to have four paintings in 'The Kill Room' and nine paintings in 'Sideways for Attention' (filmed in January 2024 and making the film festival circuit now) and will be showing my paintings in the city later this fall.

It's a lot. Many things are going on behind the scenes, and I'm looking forward to the next chapter."

See more of Boucher's work here.

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