Hoboken Baby Food Company Appoints New CEO

BEABA, a Hoboken-based baby food product company, announced on Tuesday that it has appointed Lisa Speransky as chief executive officer of their North American subsidiary.

“I’m excited to be leading the U.S. division of this company at such an exciting time for the brand, as we expand our marketing efforts, expand our U.S. based team, and grow into new categories as part of a three year plan,” Speransky stated.

According to a release, Speransky’s experience includes building and leading her own company, Ivy League Tutors Network, for 12 years, and spending nearly ten years in the juvenile products industry. She was also previously on the marketing management team for BEABA USA.

An aggressive growth goal has been set for the company under Speransky’s leadership that includes doubling the company’s North American sales over the next four years, a release stated.

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