New Dating App Spawned In Hoboken

Hoboken, NJ – As a city with a reputation of being one of North Jersey’s hippest dating scenes, Hoboken has its share of heroes and zeroes.

Maybe it’s not surprising that the city is the birthplace of mazlo, a free dating app that “scores” its users based on direct feedback from their dates.

The smartphone app, created by EndGame Design Laboratories and developed by Zco Corporation, is designed to “reward honest people,” according to a company news release.

According to developers, the app’s scoring system works by ranking its users. “High-quality” users will likely have higher scores from representing themselves truthfully, thereby increasing their chances to meet other high quality users.

“Low-quality” users have the opportunity to hit the refresh button and submit a new profile… for a fee.

The unique dating atmosphere of the Mile Square City played a large role in the app’s development.

“We created mazlo in Hoboken in 2014 (2nd and Hudson to be exact) and found the area to be both inspiring with its views and quite educating with respect to the dating scene,” mazlo co-founders David Lubert and Jessica Birks told Patch.

“The timing was perfect being that apps such as Tinder, OK Cupid, and Happn were just starting to become popular, requiring single people to learn how to navigate the new technology. That, in conjunction with the young and single environment of Hoboken, greatly influenced the creation of mazlo. Even though we no longer call Hoboken home due to professional reasons, the ‘spark’ of the app undoubtedly occurred there and, because of that, we’ll always have a sentimental feeling towards the city.”

“No matter where this venture ends up, we will always credit Hoboken for being the environment that inspired the creation of mazlo,” Lubert and Birks emphasized.

• See related article: Hoboken Is The 2nd ‘Most Promiscuous City’ in America, Study Says
• See related article: Being Single In Hoboken Ain’t Easy

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Photo and video courtesy of mazlo