Taiwanese Bakery Opens In Middle of Hoboken's Main Drag

HOBOKEN, NJ —After a long wait, the Taiwanese bakery Sunmerry has opened a new branch in the middle of Hoboken's main drag, sending its buttery scent up the block. The new store, which opened on Saturday, Jan. 13, bakes sticky buns, cakes, and tofu bread, and serves up coffee to go along with it. (See photos above.)

Manager Andre Li said the store hasn't settled on its hours yet. It also still doesn't have all of its signage up. But on Monday, its shelves were stocked and customers were stopping in.

The eatery is located at 519 Washington St., approximately a 10-block walk from the Hoboken train station. Sunmerry also has shops in Fort Lee, Edison, Queens, and California.

The Hoboken location is hosting a grand opening celebration from Jan. 11 through Jan. 24 in which the first 30 customers each day to spend $15 get a free cooler bag. Those who spend $10 get a free pastry.

The website explains, "Sunmerry started in Japan and was brought to Taiwan in 1986. With the Japanese baking techniques, and the local Taiwan flavors, Sunmerry Bakery has become a household name in Taipei...We take pride in our baking expertise and our ability to come up with new products that match the local flavors, and these are what we hope to bring to the US market."

More information on Sunmerry can be found here.

The cafe is nestled in the former site of the Aether Game Cafe. (After the game cafe closed, an indoor gaming location started in the northwest section of Hoboken, PlayHoboken.)