Wagyu Beef Burger Restaurant Opens At Mall In Jersey City

JERSEY CITY, NJ — Even with a dish as classic as a hamburger, there's something new under the sun. King of Kobe, a New York-based hamburger restaurant specializing in Wagyu beef, announced Wednesday that it has opened a location at Jersey City’s Newport Centre Mall.

The restaurant has an expansive indoor space and outdoor patio. They're offering a menu of elaborate burgers, hot dogs, and chicken sandwiches, as well as cocktails.

The brand began in 2015 as a downtown Manhattan pop-up peddling gourmet hot dogs. They followed up with a restaurant in Hell's Kitchen, or Midtown West.

The New Jersey location will launch "the area’s first menu centered on American Wagyu," a spokesperson noted on Wednesday.

Founder Etai Cinader specializes in towering burgers and unusual hot dog toppings.

13 Signature Burgers In The Jerz

The new Jersey City menu contains 13 signature burgers and six hot dogs, all with interesting toppings.

Wagyu beef is known for a marbled appearance and specific taste.

Specialties on the menu include:

• Queen’s Rule with crispy prosciutto, pepper jack, sweet chili relish, and pickled jalapeño mayo,
• Oh My Frita! containing chorizo crisps, housemade potato sticks, sofrito sauce, aged cheddar, and a runny egg.
• King’s Classic hot dog topped with sauerkraut, sautéed onions, and spicy Dijon
• Hot Chicken on the Ritz: Ritz-cracker-breaded chicken, chili sauce, avocado ranch, pickles, watermelon radish all pressed between an airy brioche.

They also serve cocktails including the Crime of Passion, made with irish whiskey, passion fruit, orange, and crushed pepper.

"Kings of Kobe Jersey City boasts an expansive dining room and island bar area that extends outside into a cozy, heated patio," said a spokesperson, "with an elevated ambiance. The interior, brimming with colorful accents, includes works by graffiti artist and New York legend, Hektad."

Kings of Kobe has a seating capacity of 230 with a 30-seat bar and 40-seat outdoors, and is located at 30 Mall Dr W, Jersey City, NJ, 07302.

Hours of operation are 12 p.m. to 9 p.m. Sunday through Thursday, and 12-10 Friday and Saturday.

For more information, visit kingsofkobe.com, call 201-706-4400, or follow on social media @kingsofkobe.

Read about other Hudson County and North Jersey new restaurants on Patch here: 5 Unique Restaurants That Opened In North Jersey In September