WORK IT OUT FITNESS STUDIOS CELEBRATES FIFTH ANNIVERSARY WITH "THIS IS WHAT SHE LOOKS LIKE" CAMPAIGN

July 23, 2015 (Hoboken,NJ) - Work it Out Fitness Studios (WiO), the premier Hoboken, New Jersey fitness brand, announced today a new female-focused campaign titled “This is What She Looks Like,” in celebration of its fifth anniversary. The campaign will include a new website with increased lifestyle content, a brand ambassador search, and series of complimentary community events. The purpose of the campaign is to highlight women with healthy lifestyles and inspire others to set - and exceed - their personal fitness goals.

“Despite increased competition, Work it Out Fitness Studios has grown tremendously over the past five years, and much of our success can be attributed to the women who work - and work out - at the Studios,” said Noël Descalzi, founder of Work it Out Fitness Studios. “’This is What She Looks Like’ is designed to reward the women who have played a pivotal role in our success by providing them with more than a typical gym experience, and offering clients an unparalleled sense of community both inside our fitness studios, and at home.”

The campaign will be a multi-pronged initiative, designed by Descalzi and co-founder Lisa Bruno, that will highlight the healthy lifestyles of WiO instructors and members through online content, social media and live events. Components of the campaign will include:

- A New Website showcasing edgier, female-empowering photography from Thaddeus Rombauer, along with lifestyle content
- Brand Ambassadors who will act as spokespeople within the community on behalf of the brand
- Introduction of Skinny Sessions; free community forums where women will be encouraged to talk about fitness, nutrition and weight management goals
- An Interactive Event designed to teach attendees how to embrace fitness and be inspired by otherlike-minded women (event date TBA)

In addition to the campaign, WiO’s flagship Willow Studio will receive a makeover this Fall - including the addition of a more spacious Ride Studio - to meet client demand. Fall 2015 will also bring updated WiO class packages and offerings as the brand continues its effort to build a community of active women in Hoboken.

For more information about Work it Out Fitness Studios, to apply to be a Brand Ambassador, or to reserve a complimentary spot in the upcoming Skinny Sessions (to be held July 16, 23, 30 and August 8), please visit workitoutgym.com or e-mail media@workitoutgym.com.

About Work it Out Fitness Studios

Work it Out’s (WiO) Hoboken, New Jersey, fitness studios are far removed from the impersonal world of big-box gyms. WiO’s personalized attention to clients and growing class selections (including blended ride, barre, toning, circuit training, and more) have been shaping bodies, energizing spirits and empowering the souls of its members since 2010. Catering to women of all ages, WiO offers an assortment of dedicated classes designed specifically to meet the needs females at all stages of life including brides-to-be, expectant mothers and more. For more information about WiO, please visit: www.workitoutgym.com.