Back To School, Back To Simon: Shoppers Invited to “Find Your Style” At Simon This Fall

Rockaway Townsquare today kicked off its 2016 Back To School season with a digital video campaign (youtube.com/watch?v=SeYK_KGVeX8), encouraging shoppers to ‘find your style’ while reflecting on their past first days of school and the outfits that were the height of fashion in the 80s and 90s.

The campaign will be amplified through social media using the hashtag #tbtbts (Throw Back Thursday Back To Simon), inviting people to share their most memorable back-to-school photos for a chance to win Simon gift cards and $5,000 shopping spree.

A campaign at Simon centers, targeted at teens, will feature three seasonal trends inspired by 80s and 90s fashions - Off-Beat, Modern Utility and 90’s Nostalgia - that can all be found at Simon.

In celebration of the new academic year, The Simon Kidgits Club will host a special Back to School Fashion Show featuring apparel from Lord & Taylor on Saturday, August 27 from 2 to 4 p.m. in the Upper Level Center Court. The event will showcase styles for children ages four through 10 and includes other fun activities such as arts and crafts, giveaways and a Back to School Selfie Station.

“Back to school shoppers spend more during this season than they do during Valentine’s Day, Easter, Mother’s Day and Father’s Day combined, so we want to make sure the experience is a pleasurable one that appeals to students and parents alike,” said Maria Gregorius, area director of marketing and business development for Rockaway Townsquare. “Our campaign celebrates the fashion trends of the past and today – the evolution of fashion and mixing the old with the new to ‘Find Your Style’”.