Rockaway Townsquare Goes MORE THAN PINK with Susan G. Komen

Rockaway Townsquare today announced the second year of a national engagement with Susan G. Komen®, pledging to donate $1 million each year for the next two years to support the fight against breast cancer*. More than 180 participating Simon Malls, The Mills® and Simon Premium Outlets® nationwide will encourage employees, retailers and shoppers to make a bigger, bolder impact in the fight against breast cancer by participating in Simon-sponsored activities throughout the month of October.

“Based on the success we experienced with the 2015 campaign, Simon is pleased to be increasing our pledge of support to Susan G. Komen in 2016,” said Krystal Zell, Senior Vice President of Field Marketing for Simon. “Through the More Than Pink movement, we are throwing our support behind Komen’s Bold Goal of reducing current breast cancer deaths in the U.S. by 50 percent in the next ten years.”

“We are delighted to see our partnership with the dedicated people at Simon grow stronger,” said Dr. Judy Salerno, Komen President and CEO. “Simon’s commitment to our More Than Pink movement helps move us closer to our mission and achieving our Bold Goal. The support of Simon and their customers will help us fund research, provide support to women, men and families suffering from breast cancer and play a key role in bringing our mission to people in communities across the country."

Visitors to Rockaway Townsquare will notice the pink theme carried out at the Guest Services booths and staff will be honoring National Breast Cancer Awareness Month by donning pink accessories.

As part of the More Than Pink initiative, Rockaway Townsquare will host an event in connection with Morristown Medical Center Health Pavilion, part of Atlantic Health System on Saturday, October 8, on the upper level, center court from 2 to 5 p.m. Cancer survivor and renowned breast surgeon with Atlantic Breast Associates Dr. Dana Holwitt will serve as a guest speaker. Dr. Holwitt is a NJBIZ Healthcare Heroes Award winner and was recognized as a NJ Monthly Top Doc for Breast Surgery. Staff from the Health Pavillion will engage in questions and answers with the public while mammography technologists will demonstrate the proper way to conduct breast self exams on a silicone model. In addition, medical staff will conduct blood pressure screenings and smokalyzer measurements of carbon monoxide, showing participants levels once they stop smoking.

During the event, guests can engage in a white pumpkin decorating activity, using pink adornments and embellishments; get temporary pink ribbon tattoos; enter-to-win fabulous prizes provided by select mall retailers; enjoy hot chocolate with whipped cream and pink sprinkles; DJ entertainment; and mini makeovers with e.l.f. cosmetics and Bare Minerals.

Other planned activities include:

Discount Card Program: $10 Discount Cards will be sold at Rockaway Townsquare throughout the month of October providing 15% or 25% off one item at participating retailers. All proceeds from the sale of Discount Cards go to Susan G. Komen.

More Than Pink Hero Wall: An opportunity for survivors and their families to visually articulate their strength during their fight with breast cancer. Shoppers may purchase a sticker for a $1 donation and post the sticker on the More Than Pink Hero Wall. All proceeds go to Susan G. Komen.

Local Programming: Shoppers who wear pink to Rockaway Townsquare on October 8 will receive a free gift by visiting Guest Services

In October 2015, Simon nearly doubled its goal of raising $250,000, donating more than $470,000 to Susan G. Komen, all generated through the support and participation of shoppers, retailers and employees.

*From October 1, 2016 to September 30, 2018, Simon is proud to support Susan G. Komen® and, with the help of generous individuals like you, will guarantee a contribution of at least $1,000,000 for each year of the program in connection with its various fundraising initiatives, including its discount card program, promotion of Komen’s Race for the Cure®, and promotion of Komen’s Do-It-Yourself fundraising platform.