Creative Marketing Alliance Rebrands Burlington County Regional Chamber of Commerce

PRINCETON, N.J. – Jan. 29, 2015 – Burlington County Regional Chamber of Commerce (BCRCC) unveiled its new branding this week, which was orchestrated by Creative Marketing Alliance (CMA), a full-service marketing firm in Princeton Junction.

“The new brand is the visual implementation of the strategic plan the Chambers’ board of directors set in place,” said Erin Klebaur, CMA’s director of marketing services who oversaw the rebranding process. “We went with new colors, font and emblem to refresh their brand with a look that embodies the vibrancy and energy of the Burlington region business community.”

The new logo also features a new tagline: Connect. Grow. Succeed.

“The new messaging is aligned with our mission and vision, in line with members’ expectations,” said Mike Pucciarelli, new BCRCC chairman and principal of HBK’s Lawrenceville location, who also led the Marketing Task Force. “It is the result of the hard work during the past several years by the board of directors and committees rebuilding the Chamber’s foundation to provide additional value and results for members.”

BCRCC worked with CMA during the course of several months to achieve the goals established by the BCRCC Marketing Task Force. The new logo and tagline were launched with Pucciarelli’s welcome as chairman at the Annual Installation Dinner on January 25 at The Madison in Riverside.

“Everyone is raving about the new look, the new color and the new feel,” said Kristi Howell, BCRCC president. “Our new logo, look, feel and tagline will move us forward into the next 40 years, as we look back and celebrate the first 40. Change is scary, but change is good. It’s necessary to foster new ideas and move your business forward. We look forward to helping our members connect, grow and succeed thanks to Mike’s leadership and CMA’s execution.”

For more information about award-winning CMA, visit www.GoToCMA.com.

PHOTO CAPTIONS: BCRCC Gavel Handoff (L-R) - Kristi Howell, Burlington County Regional Chamber of Commerce president, hands outgoing Chairman Steve Todd of the Burlington County Times a ceremonial gavel for his service as incoming Chairman Mike Pucciarelli, principal of HBK’s Lawrenceville location, looks on at the Annual Installation Dinner on January 25 at The Madison in Riverside.

BCRCC New Chair (L-R) - Kristi Howell, Burlington County Regional Chamber of Commerce president and new Chairman Mike Pucciarelli, principal of HBK’s Lawrenceville location take a photo at the Annual Installation Dinner on January 25 at The Madison in Riverside.

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About Creative Marketing Alliance

Creative Marketing Alliance (CMA) is a responsive, full-service marketing firm that delivers award-winning campaigns, recommendations and return-on-investment (ROI). CMA builds brands from a client-side, value-based perspective. It successfully launches and manages integrated marketing programs using Marketecture™, a strategic analysis process that helps clients understand how their company can be best positioned. Based in Princeton Junction, N.J., for more than 29 years, CMA provides innovative solutions in the areas of traditional design, interactive design, content creation, public relations and strategic marketing with an in-house studio for advertising and creative design. For more information, please visit GoToCMA.com, call 609-297-2235 or email us at info@cmasolutions.com.

About Burlington County Regional Chamber of Commerce

The Burlington County Regional Chamber of Commerce (BCRCC) supports a culture where members build meaningful relationships to help advance their business opportunities through high-quality educational events and high-level networking. BCRCC fosters regional economic growth by connecting more than 500 businesses and 30,000 employees with unlimited opportunity to promote a healthy business climate. The organization invests in the future by empowering your professionals with a unique mentoring program that builds essential skills and relationships. For more information, BCRCC can be reached at www.bcrcc.com, admin@bcrcc.com or (856) 439-2520.