Princeton Area Small Businesses Featured in National Campaign

FOR IMMEDIATE RELEASE
August 24, 2016

NJ Retail Merchants Association:
John Holub (609) 393-8006
john@njrma.org

National Retail Federation:
Treacy Reynolds (603) 327-7215
reynoldst@nrf.com

Princeton Area Small Businesses Featured in National Campaign

Trenton, N.J., August 24, 2016 – Retailers from the Princeton, NJ area are highlighted in a National Retail Federation videos series, launched in July. The campaign highlights the retail industry’s economic impact in New Jersey, as part of NRF’s Retail Across America series. NRF’s film crews conducted interviews with six New Jersey retailers, including Mrs. G TV, Appliances & Sleep Center in Lawrence Twp., The Farmhouse Store in Princeton and The Record Exchange in Princeton, to launch this national campaign.

“In New Jersey, we captured some of the industry's most inspiring and powerful retail stories from hardworking and dedicated retail business owners,” NRF President and CEO Matthew Shay said. “We want to create a testament to New Jersey’s retail impact and highlight innovative companies that demonstrate the versatility and diversity of the industry and contribute to their communities every day.”

“New Jersey is so unique and when it comes to retail—you name it and you can find it here in New Jersey,” New Jersey Retail Merchants Association President John Holub said. “These videos highlight one of the most important industries in the Garden State and recognize how New Jersey retailers are dynamic and constantly evolving.”

The New Jersey Retail Merchants Association joined NRF in creating three videos to depict New Jersey’s local retailers and their impact in the state:

· Retail Across America: New Jersey – Toys “R” Us CEO Dave Brandon, Assembly Majority Leader for the New Jersey General Assembly Lou Greenwald, small business owner Kerri Martin and the New Jersey Retail Merchants Association President John Holub discuss how retail impacts New Jersey’s economy and its communities.
· Retail Gives Back – It’s in the New Jersey retailers’ DNA to give back to the communities they serve. Take a look inside Burlington’s Warm Coats and Warm Hearts Coat Drive, Second Life Bike’s Earn a Bike Give a Bike program and Toys “R” Us’ World Wish Day to see this trait in action.
· Small Business Spotlight: New Jersey – Princeton Record Exchange owner Jon Lambert, The Farmhouse Store owners Kristen and Ron Menapace, and Mrs. G owner Debbie Schaeffer explain the rewards of owning a small business and their close relationship with the New Jersey Community.
According to NRF’s Retail’s Impact study, retail supports more than 1.1 million jobs in New Jersey. Retail also contributes to more than $76 billion of the state’s economy.
New Jersey is the second state to be featured in NRF’s Retail Across America campaign in 2016 and the 18th since the campaign began in 2014.

NRF is the world's largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation's largest private sector employer, supporting one in four U.S. jobs - 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation's economy. NRF's This is Retailcampaign highlights the industry's opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation. www.nrf.com.

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John R. Holub
President, New Jersey Retail Merchants Association
Executive Director, New Jersey Council of Chain Drug Stores

304 West State Street
Trenton, New Jersey 08618

609-393-8006
609-393-8463 (Fax)
609-213-6866 (Cell)

john@njrma.org
www.njrma.org
@NJRetailers