Livingston Mall Goes 'Mission Pink' With Susan G. Komen to Fight Breast Cancer

Livingston Mall today announced that it will be participating in a national engagement with Susan G. Komen® to support the fight against breast cancer, engaging employees, retailers and shoppers in ‘Mission Pink®’ events throughout the month of October.

“As an active member in this community, Livingston Mall provides an ideal backdrop for raising awareness and encouraging support in finding a cure for breast cancer, a disease we know affects many of our employees, retailers and shoppers every year,” said Maria Gregorius, area director of marketing and business development for Livingston Mall.

“We are delighted to be working with the dedicated people at Simon,” said Dr. Judy Salerno, Komen President and CEO. “With one case of breast cancer diagnosed every two minutes in the U.S., programs like Simon’s ‘Mission Pink’ play a key role in bringing our mission to people in communities across the country. The support of Simon and their customers will help us fund research, provide support to women, men and families suffering from breast cancer, and move toward a world with no breast cancer.”

Visitors to Livingston Mall will notice that the Guest Services booth will be outfitted in pink and staff will be honoring National Breast Cancer Awareness Month by donning pink accessories.

On Sunday, October 4, Livingston Mall will host its Mission Pink program from 1-3 p.m. in Center Court that will feature a variety of activities for guests to enjoy, including:

• Opening remarks by Susan G. Komen North Jersey Board Member Michele Caselnova highlighting Mission Pink’s main themes of strength and empowerment
• Fitness instruction by MAX Challenge
  
• Chair massages from Hand and Stone Massage and Facial Spa
• A live singing performance by indie-pop artist Nikki Tino
  
• Enter to win prizes from Livingston Mall retailers
  
• DJ entertainment
• A pink mocktail bar for those want to make a donation to Susan G. Komen
  
• A Wall of Strength, that will be on display throughout the month of October where shoppers can show their support by writing a Message of Strength and posting it on the wall. Visit Simon Guest Services for complete details. Donations to Susan G. Komen will be accepted.

During October 2015, Simon is proud to support Susan G. Komen through various fundraising initiatives, and along with the help of generous customers, will guarantee a contribution of at least $250,000.