Developer Unveils Plans For Revitalized Monmouth Mall In Eatontown

Kushner Companies is planning to invest $500 million to redevelop the Monmouth Mall, a move applauded by Eatontown Mayor Dennis Connelly.

“This investment by Kushner Companies has the potential to ensure that our largest source of tax revenue remains strong long into the future,” the mayor said. “At the same time, it will reinvigorate a suburban shopping hub at a level unmatched across the state, giving our residents something they can really be proud of. It’s truly a win-win.”

The current mall would be transformed into Monmouth Town Center - a mix of retail, residential, hotel facilities and an outdoor plaza.

Kushner representatives presented the plans at a Borough Council meeting on Thursday night.

Some residents who attended the meeting were concerned about the project’s long-term viability and the residential component, which includes four-and-five-story apartment buildings. Others thought the proposed project would be good for the borough, according to app.com.

“This landmark investment will transform Monmouth Mall into a 24/7 destination that truly offers something for everyone,” said Jared Kushner, CEO of Kushner Companies said in a release. “It’s no secret that traditional-style malls are struggling across the country, so we’re really focused on delivering a fresh, modern project that will meet the needs of area residents for years to come.”

The project would also create new jobs, he said

The residential component will consiste of one- and two-bedroom units – specifically intended to minimize impact on the local public school system and traffic, Kushner said.

Artist’s rendering courtesy of Kushner Companies.