Erickson Living's Newly-Launched Website Makes User Experience Easier

Erickson Living's Newly-Launched Website Makes User Experience Easier,

Integrates a National Network of Sites

Erickson Living’s newly-launched, improved website makes user experience easier and more enjoyable while it integrates a national network of sites. Erickson Living manages Seabrook (Tinton Falls, N.J), Cedar Crest (Pompton Plains, N.J.) and Lantern Hill (New Providence, N.J.)

Website improvements include:

• A brand new design featuring more community photography, resident videos, and testimonials.
• Faster, easier site navigation so visitors can more quickly find the information they’re looking for.
• An improved “Find a Community” function that includes community street addresses, phone numbers, and the visitor’s distance from their community of choice.
• An enhanced Resources section, with comprehensive FAQs, and a glossary of common senior living terms.
• News from the Erickson Tribune. Direct links to current Tribune stories provide visitors with a first-hand look at community living.

Feedback from residents, prospects, and employees was solicited, according to Director of Web Development Mike Hill, to better meet the changing needs of our online audiences. The main Erickson Living page is now a hub for all Erickson Living-related content. The end result is a tightly-integrated network of sites.

“You can’t think of Erickson Living’s online presence as just a single website,” said Hill. We have 19 communities in 11 states, and each of them has its own unique content. It’s very important to make sure visitors can easily explore it.”

Redesigned menus are always visible on the screen no matter where the user scrolls on the page. The revamped site also boasts far more multimedia content than its predecessor. Photo galleries and video tours of Erickson Living-managed communities are featured.

“Our ultimate goal was to build a site that provides prospective residents and their families with a clearinghouse of information about independent living, continuing care and the many benefits that Erickson Living’s communities have to offer," said Hill.

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