Monmouth Mall's Shake Shack To Open August 17

EATONTOWN, NJ — Shake Shack announced its opening date for the Monmouth Mall. The burger joint will open at 11 a.m. Saturday, Aug. 17.

The first 100 customers in line will get a free custom Shake Shack beach bag and frisbee. The modern-day "roadside" burger stand features 100 percent natural Angus beef burgers, chicken sandwiches, griddled flat-top dogs (no hormones or antibiotics), fresh-made frozen custard, crinkle-cut fries and more.

The Eatontown location will also offer several unique frozen custard flavors:

• Eatin’ Around Town: Chocolate custard, marshmallow sauce, shortbread cookie, chocolate sprinkles
• Township Toffee: Vanilla custard, chocolate custard, salted caramel sauce, chocolate toffee, dusted with malt powder
• Pie Oh My: Vanilla custard blended with pieces of Four & Twenty Blackbirds seasonal pie

Shake Shack will also donate 5 percent of Pie Oh My sales to The Jillian Fund, a financial resource for families and children battling life-threatening illnesses.

Shake Shack found eco-friendly ways to develop its furniture for the Monmouth Mall. The tabletops are made of reclaimed bowling alley lanes, the chairs are designed with sustainable materials, and the booths are crafted with lumber certified by the Forest Stewardship Council.

They're also hiring full-time and part-time employees. You can apply online at shackcareers.com.

New Jersey currently has seven Shake Shack locations, including one at the Monmouth Travel Plaza in Wall Township.

Shake Shack's arrival comes as several businesses closed at Monmouth Mall in recent months, including Bobby's Burger Palace. Read more: 5 Stores Close In Monmouth Mall: Report

Click here to get Patch email notifications on this or other local news articles or get Patch breaking news alerts sent right to your phone with our app. Download here. Follow Long Branch-Eatontown Patch on Facebook. Have a news tip? Email josh.bakan@patch.com.