Shop In Long Valley On Small Business Saturday

LON VALLEY, NJ — Big name national retailers take the spotlight on Black Friday as their deep price cuts pull in shoppers in droves.

What about those mom-and-pop businesses all over Long Valley and beyond that are the backbone of America's economy? Just when do they get their day?

That's basically the question that was asked back in 2010 when the concept of Small Business Saturday was born. Small Business Saturday is "a day to celebrate and support small businesses and all they do for their communities," the U.S. Small Business Administration explains on its website.

Here are just a few Long Valley shops participating:

• Long Valley Pub & Brewery (1 Fairmount Road)
• Hoffman Supply (35 East Mill Road)
• Long Valley Pharmacy (67 East Mill Road)
• The Window Group (19 Middlesworth Farm Road)
• Valley Shepherd Creamery (50 Fairmount Road)
• Ort Farms (25 Bartley Road)

To find more retailers in Long Valley taking part in the promotion, just visit the Small Business Saturday website, click on "Find Out Where To Shop" in the menu at the top of the screen and type in your ZIP code.

Photo by Craig Barritt/Getty Images for Small Business Saturday Night