Maplewood Dads Launch WhoWeUse App For Local Services

MAPLEWOOD, NJ — A group of suburban New Jersey dads – including two Maplewood residents – are launching what they’re billing as “the first social on demand app for local services.”

According to a company news release, the app is called “WhoWeUse” and “helps consumers find and hire the best local services they need through recommendations from their friends and neighbors.” Using the app, suburban New Jersey residents can connect with local services including plumbers, painters and physicians.

How is the app different from other services such as Angie’s List, Nextdoor and Thumbtack?

“Unlike Angie’s List, recommendation data, not ads, drives what a user sees,” the company news release states. “Unlike Nextdoor, you are not bound by the boundaries of your neighborhood for recommendations, but rather you can follow people you know from outside your neighborhood and we connect you to the businesses as needed. And unlike Thumbtack, services are socially vetted and we connect users with the best local businesses, not the ones that are most in need of customers.”

Although the app – currently available on Apple’s iOS platform - will initially focus its marketing efforts on its home suburban New Jersey region, the company is preparing for a wider national roll-out later this year in other major cities and their surrounding suburbs, its founders stated.

An Android release is planned for the autumn, WhoWeUse’s creators say.

“As suburban dads, we’re trying to solve a problem that we encounter in our everyday lives that has yet to be solved by existing solutions,” said WhoWeUse co-founder and president Spencer Ante, a Maplewood resident.

Learn more about the company here.

Photo: Spencer Ante

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