Free Macy’s Thanksgiving Day Parade App, powered by MyCityWay, Offers Support for Local Parade Watchers This Thursday

Spectators of the 86th Annual Macy’s Thanksgiving Day Parade®, either watching along the parade route in New York or at home on NBC, can make the experience even more magical by downloading the free Macy’s Thanksgiving Day Parade App from MyCityWay, a mobile tech company that has perfected the art of producing city-guide apps.

The Macy’s Thanksgiving Day Parade App gives spectators important parade information including a real-time Santa Tracker and the Parade lineup -- available only when the Parade begins. The Macy’s Thanksgiving Day Parade App also includes a new feature, the Elf-o-matic, which allows users to impose their face on parade balloons and share the parade route with notable figures such as SpongeBob and Spiderman.

The App also gives onlookers a comprehensive guide to Parade hotspots – like balloon locations, transit info and pop-up shops – in addition to a comprehensive guide to New York City including directions to public restrooms, coffee spots, Wifi hotspots as well as weather, dining and tourist information. To download the app, visit iPhone/iPad, Android, Blackberry, Nokia or the MyCityWay Download Page.

“The Macy’s Parade has always been about creating magical experiences that touch millions of spectators,” said Amy Kule, executive producer of Macy’s Thanksgiving Day Parade. “This year, in addition to an amazing line-up of balloon characters, floats and performers, spectators in New York or in homes nationwide will be able to join the fun and become a part of the spectacular. Whether it’s through our enhanced mobile app, the up-to-the minute behind the scenes content and interactivity of our new social television platform on zeebox, or the opportunity to take a piece of the pageantry home from our new Pop-Up Shops, this year spectators have fun new ways to enjoy this national tradition.”

PARADE APP-TITUDE

Parade fans can kick-off the multi-platform social experience by downloading the free Macy’s Thanksgiving Day Parade App, powered by MyCityWay. The app, developed for iOS and Android devices, will give live spectators and viewers nationwide the chance to interact with the march in real time. From the ability to follow the procession of elements through the streets of the city to the opportunity to tap into traffic cameras along the route for a bird’s eye view or even the chance to add themselves to the line-up via the exclusive Elf-o-matic feature, which allows fans to transform themselves into an Elf balloon and share their high-flying debut with friends; the app is a one-stop destination for all things Macy’s Parade. 

INFLATE THE SPECTACLE AND TAKE HOME THE MAGIC

Before the Macy’s Parade takes to the streets, the star attractions come to life at the Macy’s Balloon Inflation from 3 p.m. to 10 p.m. on Wednesday, November 21. This year, the first-ever Macy’s Parade pop-up shops will sprout at the schoolyard of P.S. 334/The Anderson School. Fans in New York City can enter via West 76^th Street near Columbus Avenue to shop for collectible Macy’s Parade merchandise including apparel, toys, unique Parade-themed tablet covers and even emergency clown noses, for those goofy moments when a red nose is most in-need.