New Easter Offerings At Dixie Lee Bakery In Keansburg

KEANSBURG, NJ — Place your Easter pastry orders now from Dixie Lee Bakery in Keansburg!

When New Jersey celeb chef David Burke took over Keansburg's beloved Dixie Lee Bakery last May, he promised to preserve the 100-year-old bakery’s hometown vibe.

That's why longtime Dixie Lee customers will still find their favorite traditional pastries, such as crumb cake, their Easter Hot Cross Buns and decorated carrot cakes.

But new for this Easter, Burke has new offerings, such as his whimsical Easter Cupcakes decorated with Peeps.

Other Easter baked goods are braided Challah Bread decorated with colorful Easter Eggs, Giant Peeps Donuts, Easter Cupcakes with Bunnies and Chick Peeps, plus Egg and Rabbit-shaped frosted cookies.

He's also now selling mugs and reusable tote bags from Dixie Lee. Fans can now purchase Dixie Lee's iconic black & white cookies and have them shipped within the continental U.S.A. too; order online at www.dixieleebakerybydb.com

Specialty Easter items range in price from $2.50 for cupcakes to $35 for their 7-inch decorated Easter Cakes.

New this spring is that Dixie Lee also has longer opening hours. The new hours are 6 a.m. – 6 p.m. Tuesday – Sunday. Easter Sunday hours will be 6 a.m. – noon. Pre-ordering is encouraged by calling (732) 787-0674 or by visiting the bakery.

“We’ve been amazingly busy,” said Burke, who grew up in Hazlet and currently lives in Atlantic Highlands. “I was surprised at how many customers are connected to Dixie Lee through multiple generations. It’s been very rewarding. We honor the bakery’s rich past while continually making improvements."

Last April, Burke purchased Dixie Lee from the couple who founded it, Justine and Joseph Slovenz, who opened the bakery in 1933. They named it after Bing Crosby’s first wife, Dixie Lee, a popular actress, singer and dancer of the day.

"People are really embracing the bakery and the changes we’ve made. Many thank me for buying the bakery and love the changes," said Burke this week. "We’re having a lot of fun.”

David Burke's Dixie Lee Bakery 303 Main Street, Keansburg, NJ (732) 787-0674 www.dixieleebakerybydb.com

@chefdavidburke

@DixieLeeBakerybyDB