What Are Your Corporate Goals for 2014?

Many business owners make New Year’s resolutions at the beginning of every year only to find that after the first week those resolutions have long since been forgotten.   When making a resolution we always have the best of intentions to stick with it, to see it through to the end and improve personally and make our overall situation better throughout the year.   Good intentions, right?  Well you know what they say about good intentions…

We have a suggestion that’s a little different for 2014.  Instead of making a New Year’s Resolution, why not make a list of where you were last year, both the good and the bad, then list your GOALS for the New Year based on where you have been and what you would like to accomplish.  It’s much easier to be flexible with this strategy and make the changes necessary to meet your goals because it’s a more positive mental picture than denying yourself something in a resolution (and we all know that our resolutions are always about the negative).

When I first started Suzi’s Sweet Shoppe 15 years ago I wasn’t consciously aware that I was doing it, but at the end of my first full year I reviewed what I had accomplished, what my difficulties were and what my goals for the following year would be.  At the end of my second year I reviewed what my goals had been for the year and realized that 90% of what I put in writing as a goal for the year was actually accomplished!  I was completely amazed by this discovery, as I sure wasn’t focused on it every day, week or month. I wasn’t referring to the list of goals throughout the year; however, just by virtue of committing to it in writing, I seemed to have been able to accomplish much of the list that year.  What a great feeling!

So, needless to say, instead of making any New Year’s Resolutions I put together a new list of goals for each year.  Now, what does this have to do with marketing, sales or anything chocolate related?  By experiencing this phenomenon myself I wanted to suggest that having written goals for the year, whether they are personal, or business goals can be an effective tool in your arsenal for success.   Identifying your goals for the year will give you more focus and provide a road map to the things that you want to accomplish. 

For instance, if your goal is to increase your sales next year, give yourself a specific plan of action and list the things you will do to accomplish this goal.  Follow that list and you will be surprised at the end results.  Your marketing goals for the year should be identified in the same way and through very targeted and specific programs, such as employee recognition and client retention plans, you will be able to follow through and feel accomplished at the end of the year. 

Suzi’s Sweet Shoppe can be an integral part of your overall sales and marketing goals, for client retention, new business development and employee rewards.  Our specialized gift baskets, custom branded logo products and delivery services can make your company stand out from the competition.  For more information on our corporate services and how you can utilize our products and branding services to help increase your business in the coming year, please click here.