Short Hills Mall Launches 'Industry First' Smartphone App

Short Hills, NJ – If you’re the sort of person who gets lost in a mall, a new smartphone app might be right up your alley.

The Mall At Short Hills recently announced that it’s launched an “industry-first” mobile app.

The free app, available for Android and iPhone platforms, will offer consumers “first-of-its-kind indoor navigation technology and a host of other shopper-friendly functionality,’ according to a company news release.

The app, developed in partnership with Meredith Xcelerated Marketing and SPREO, delivers step-by-step navigation and location-based marketing through Bluetooth and Wi-Fi technology.

According to a company news release, shoppers using the app can:

• Locate stores, restaurants and entertainment options
• Plan a shopping trip in advance to navigate the mall
• Save favorite stores, receive real-time event, sales and promotion information and view seasonal fashion trends

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