About Woman-Owned NJ Public Relations Firm, Violet PR, Expands with New Hires
MONTCLAIR,
N.J. – April 23, 2019 – Today, New Jersey-based public relations firm, Violet
PR, announced the
hiring of Dan Gunderman as account executive and Sarah Smith as account
coordinator. A boutique PR firm, Violet PR represents a diverse set of clients
including economic development organizations, engineering and architecture
firms, performing arts venues, philanthropic organizations, site selection
consultants and real estate developers.
“Dan and
Sarah bring valuable professional and practical experience to their roles at
Violet PR,” said April Mason, president and owner of the Montclair, N.J.-based
firm. “Dan’s expertise as a daily news and trade reporter and Sarah’s social
media skills and nonprofit experience make them ideal hires for our New Jersey
PR firm.”
Gunderman, a
former reporter and film/TV critic for the New York Daily News, brings a
knack for in-depth news coverage and storytelling to his new role. At The
News, Gunderman covered the entertainment industry, politics and lifestyle
trends. He is also the former editor of Cyber Security Hub (CSHub.com),
an industry news site, and has reported for NorthJersey.com, Patch and others.
He holds an M.F.A. in Creative Writing from Fairfield University, where he was co-editor-in-chief of the program’s literary journal, The Causeway. He also has a B.A. in Communication (Journalism/Public Relations) from Monmouth University, where he was the editor-in-chief of the school’s online magazine, The Verge. Gunderman is also the author of the historical fiction novel, “Synod,” published in 2018.
Gunderman is managing media relations, content development and social media for clients including Dresdner Robin, a Jersey City-based land-use consultancy; Patch, the nation’s leading hyperlocal news platform; the Wellmont Theater, Montclair’s historic concert venue; the Great Falls Montana Development Authority, a nonprofit economic development group; and Lincoln Equities Group, a full-service real estate company.
“Violet PR’s
results are quite impressive and I’m excited about the projects we have in the
works,” Gunderman said. “That includes A-list musical acts coming through the
Wellmont Theater, bold redevelopment projects across New Jersey, as well as
some of the nation’s leading economic development efforts. We’re telling
creative stories about our clients who are innovating every day, and I’m
looking forward to being on the ground floor, bringing this news to the
public.”
Smith, an
account coordinator with the boutique PR firm, has previously helped plan and
execute events including the 81st annual Walk to Washington, one of
New Jersey’s most popular economic and political outings.
A recent
Seton Hall University Public Relations graduate, Smith has seven communication
internships and full-time experiences under her belt. Her experience includes
work for nonprofits, state and local government agencies, healthcare
organizations and more. While attending Seton Hall, Smith was selected for the
Communications Honors Alumni Program, connecting the school’s top students with
alumni who are now key leaders in the field.
Smith’s work
has included a social media program for the Kansas City Area Development
Council at the #SXSW 2019 conference, identifying national speaking
opportunities for the CEO of the Pittsburgh International Airport and managing
Violet PR’s awards program.
About Violet PR
Whether it’s
rebranding a city, drawing attention to a revitalized neighborhood, or
promoting a new sustainable development, Violet PR helps clients make a
difference. Through a combination of news stories, social media and compelling
content, our NJ-based boutique public relations firm helps clients attract more
dollars and supporters.
Follow Violet PR on Twitter @Violet__PR. https://www.violetpr.com/.