From Blank to Blogging for Business Owners

An opportunity like no other! Join writer and editor Joyce Restaino and software coach Susana Fonticoba as they take you from a blank screen to blogging. Learn writing and editing tips for polished material that will get your blogs read. We’ll walk you through setting up an account, and crafting your first blog post.

You will learn…

• The 3 things you must be clear about before you write
• The single biggest writing mistake business owners make. 
• The proven HBS method (no, not Harvard Business School) that readers find hard to resist.
• The one thing you must never lose sight of—or risk losing your credibility
• 25 mouth-watering, fill-in-the-blank headlines that grab your readers’ attention
• 7 types of captivating content—one for every day of the week
• Why your editorial calendar is your best friend.  
• 10 common grammar mistakes that detract from your message

You’ll come in with a clean slate and walk out with your new account and a published article!   

Class Requirements

1. Know the desired title of your blog
2. Bring an image file with your headshot or logo
3. Bring an initial draft of your first article – 2 to 3 paragraphs – rough draft is best