Randall Beard - AC Nielsen Company, Global Head
CMO Perspective: Increasing Advertising Effectiveness - Can It Be Done?
* Limited Seating - Register Today!
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Join us for an interactive discussion. Randall Beard will share strategies used for clients like Procter & Gamble, Kraft Foods, Coke, Pepsi, General Mills and Nestle. He will give us a peek at using data and insights to provide break-thru solutions for the biggest advertising, media and marketing challenges for CMO's today.
Plan for a robust morning filled with case studies, research, live examples and lots of interaction! You will race back to your office to start working on new solutions for your company.
Find out what's happening in Morris Township-Morris Plainsfor free with the latest updates from Patch.
Start thinking now:
- Which consumers are most responsive to your ads?
- How effective are digital ads at hitting your target?
- How does programming affect TV ad performance?
- How can you optimize advertising and media in real time?
- How can you measure sales impact of TV advertising?
- How does social media affect paid ad performance?
7:00-7:30 AM: Registration/Networking
7:30-8:45 AM: Full Breakfast & Presentation
8:45-9:00 AM: 1-on-1 Q&A's/More Networking
Randall Beard serves as Global Head of Advertiser Solutions for The Nielsen Company. Appointed to this role in 2010, Randall is responsible for helping clients build brand equity and ROI via improved advertising and media programs. His responsibilities are global and include the CPG, Technology, Financial Services, Automotive, Telecom, Network and other sectors.
Prior to this role, he worked as the Global Executive Vice President and General Manager at Nielsen Advertiser Solutions, responsible for Consumer Packaged Goods.
Randall has 25-plus years of global experience across consumer packaged goods, financial services and high-touch service brands, including Procter & Gamble, American Express and UBS. He has a B.S. degree in Marketing from the University of Tennessee and an MBA from the Darden School at the University of Virginia.
