CMA Public Relations Manager & Rutgers Business School Alumni Association Board Member Named Crew Star

Kenneth Hitchner Recognized for Excellence in Public Relations and Social Media

PRINCETON JUNCTION, N.J. – Dec. 14, 2015 – Kenneth Hitchner, manager of public relations and social media at Creative Marketing Alliance (CMA), a full-service marketing firm located in Princeton Junction, was named Crew Star for the fourth quarter.

The Crew Star award recognizes a team member each quarter for his or her dedication to the company’s core values, instilling these positive principals to the team, while also enhancing the company’s culture.

“Ken is passionate about all of CMA’s clients. A direct result of his passion is that the public relations team has created a new company record in terms of media placements, exceeding last year’s numbers by 125 percent, placing one of CMA’s clients in the news every 17 hours since last year,” said Erin Klebaur, director of marketing services who presented the honor. “Ken ensures he puts in any time (including late nights and weekends) to ensure everything he does for clients and CMA is achieved with great success.”

At CMA, which was named 2016 Outstanding Small Business of the Year by the MIDJersey Chamber of Commerce, Hitchner manages a team of public relations/social professionals and devises strategic communications plans that protect and promote brands by building relationships. He also leads print and digital magazines, such as IMARK NOW (IMARK Group) and Today’s Lighting Distributor (National Association of Independent Lighting Distributors) in the electrical and lighting industry and The Plumbing Advocate (Equity Plumbing).

Hitchner earned his bachelors in journalism from Temple University and MBA from Rutgers Business School in addition to a certificate in social media. He sits on the board of the Rutgers Business School Alumni Association.

With this award, Hitchner will receive a reserved parking spot in the employee lot, lunch with CMA’s executive team, a gift certificate to a local restaurant and a prominently displayed headshot in the CMA lobby with past Crew Star winners.

For more information, visit GoToCMA.com.

(L-R) Erin Klebaur, director of marketing services, Erna Vary, bookkeeper and third quarter Crew Star present Kenneth Hitchner, manager of public relations and social media, with the Crew Star award for the fourth quarter.

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About Creative Marketing Alliance

Creative Marketing Alliance (CMA) is a responsive, full-service marketing firm that delivers award-winning campaigns, recommendations and return-on-investment (ROI). CMA builds brands from a client-side, value-based perspective. It successfully launches and manages integrated marketing programs using Marketecture™, a strategic analysis process that helps clients understand how their company can be best positioned. Based in Princeton Junction, N.J., for more than 28 years, CMA provides innovative solutions in the areas of traditional design, interactive design, content creation, public relations and strategic marketing with an in-house studio for advertising and creative design. For more information, please visit GoToCMA.com, call 609-297-2235 or email us at info@cmasolutions.com.