How to Brand Your Business

Score Bergen is offering a hands on workshop  for small businesses that want to better define their brand.  Learn how brands are created and developed. Those who attend will also  learn about positioning a product and company versus the competition.  The business cycle of products and services from creation to adoption through product/service life extension will be explored. 

Atttendees will learn how to apply the same branding principles that Fortune 100 companies use  to your small business brand. The workshop will also cover the importance of story-telling in building a small business brand

This seminar is important for small businesses that are starting out as well as those that have been operating for some time and need to be refreshed.    The presenter, Martyn Tipping,  CEO of TippingGardner in New York City,  has overseen high-profile branding projects for clients in all major industries, all over the world  and is an acknowledged expert in the field of product and service Branding.

The workshop will be held at Bergen County Administration Building, Learning Center,  One Bergen County Plaza, Hackensack, NJ  on May 3rd, 2011, from 7 PM to 10 PM.      

There is a $20 fee if you register and pay online.  If you register and pay at the door the fee is $25.00.

For more information contact Doug Frank at at 201-599-6090 or visit us at www. ScoreBergen.org.