Hybrid Car Dealer Wins Sign Approval

The path is clear for a car company specializing in high-end hybrid cars to put up signs in Paramus after their signage application was approved by the Planning Board Thursday.

Fisker Automotive, which sells the Karma, a luxury hybrid car, is located on the grounds of the dealership on Route 17 North.

The owners of Bergen Jaguar wanted to put up separate signage advertising the Fisker dealership. The Planning Board approved those signs by a 7-1 vote.

The signs themselves, which feature solar-powered LED lighting, outpace the Borough's sign ordinances, which were written well before such technology was conceived.

"The sign ordinance is a little out of date," Borough Planner Brigette Bogart said.

The Paramus dealership is among the first East Coast locations for California-based Fisker.

The Board also approved a new wall sign for Lazurit furniture. A hearing on renovations at Red Lobster was tabled.