‘Making Witherspoon’ Signs To Inform Residents About Construction

PRINCETON, NJ — New signage was installed along Witherspoon Street in the first phase of the “Making Witherspoon” initiative.

The initiative is a collaboration between the municipality’s Engineering Department and Princeton University Office of Community and Regional Affairs, Office of Communications, and Facilities Organization.

The goal of “Making Witherspoon” is to inform residents and visitors about the construction project currently underway along Witherspoon Street between Nassau Street and Green Street, including the amenities that will be created as a result of the construction. The initiative will also provide information on the project schedule.

The “Making Witherspoon” initiative is a complement to the “Pop Into Princeton” marketing effort of the Princeton Merchants Association, the University said.

The first phase of the project involves the installation of window posters and lamp pole banners between Nassau Street and Paul Robeson Place, and sandwich board signs.

Window signs will also be available to local businesses who want to participate in the campaign, the University said. There are plans to install banners on utility poles between Paul Robeson Place and Birch Avenue during the second phase of the project. This will happen only after approval by the relevant utility companies.

Earlier this week, Council approved a request from local businesses to install better new signage better signage to direct visitors to parking lots and garages. More: New Signage Will Direct Visitors, Residents To Parking In Princeton

Ongoing construction in Princeton has disrupted traffic on many streets. It has also added to Princeton’s already existing parking woes. But the new signages hope to mitigate traffic congestion while providing information on the ongoing construction project.

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