Princeton's Vision Zero Task Force Aims To Reduce Road Accidents

PRINCETON, NJ — The Princeton Municipal Council recently voted to set up a Vision Zero Task Force to reduce accidents and deaths on township roads.

The council voted unanimously on the resolution.

Last year, the council heard a presentation on the task force and was supportive of the idea, said councilman David Cohen.

The Vision Zero Action Plan in Princeton will do “further research and identify exactly what Vision Zero could mean in Princeton and what kinds of specific policies ought to be implemented,” said Cohen.

The task will work over the course of the year.

The composition of this task force will be similar to the cannabis task force – community members, the business community and partner organizations.

“We will be putting together an application for members of the public who would be interested in filling on of those at-large seats,” said Cohen.

Members from the Vision Zero New Jersey Alliance wrote in to thank the municipality for setting up the task force. Vision Zero is a coalition of families, residents, organizations, non-profits, and others working to eliminate death and serious injuries on the road. They hope to achieve this through designing safe infrastructure and engaging communities in discussion road safe behavior.

Liza Serieyssol, chair of Princeton's Pedestrian and Bicycle Committee, commended the township for its move to begin the task force and said it was “already thinking like a town that’s adopted Vision Zero.”

“There’s much support for this initiative from across the state,” she said.

Mayor Mark Freda and Councilwoman Mia Sacks will be part of the task force.

Cohen also thanked the Greater Mercer Transportation Management Association for the supporting the township in this endeavor. “They have been a source of great expertise and support as we work to move this agenda item forward,” he said.

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