The Revolutionary Bio-Reactive Food Label

I remember an old “Seinfeld” episode. Jerry did a monologue about food expiration dates. He said that at the stroke of midnight, on the expiration date, the milk goes bad! It was funny, but that is exactly how many people think. But most of us have also found food that had gone bad and spoiled well before that magical date. On the other hand, a lot of other food is perfectly fine to eat on or past the expiration date. Nobody wants to get food poisoning, so most of us err on the side of caution and adhere to the philosophy of “when in doubt, throw it out”. But that thinking results in a tremendous amount of good food going to waste. The result is that Americans throw a good percentage of good food in the garbage, an astonishing $165 billion worth per year!

Wouldn’t it be great if we could really tell when food was no longer good to eat without guessing? Many of us use the “sniff test”, but that isn’t always 100% reliable. The good news is that this technology has arrived!

The innovative technology is the Bump Mark, which will allow consumers to determine a product’s freshness by touch. This new patent-pending bio-reactive food label is from a student at Brunel University in the U.K. Solveiga Pakstatit’s innovative Bump Mark label is filled with a form of gelatin. When the label is smooth, the food is fresh. When a consumer starts to feel bumps, that means that eating what’s in the package could make you sick.

Pakstatite used gelatin because it’s a protein and will decay at the same rate as the protein-based foods, such as the milk or meat, which is inside the package. Once the gelatin is liquefied and the bumps underneath the label can be felt, the consumer knows that the item is ready for the trash.

In March the United Nations warned that the world must produce 60% more food by 2050 to avoid civil unrest. Using labels like the Bump Mark, could reduce food waste and ultimately help to ease world hunger!

Given the interest, the Bump Mark could be coming to your grocery store soon.

For More information