Shop Localista: E & E's Fashion Steals

Hidden away in a rather random strip of store right across from Rite Aid you'll find a wonderful addition to South Orange shopping: E & E's Discount Fashion Steals. This pint-sized place delivers exactly what its signage promises; fashionable finds at frugal price points. The shop is bright and airy and the displays are sleek, fastidiously presented and impeccably organized.

When Eric and Emiko Aerts (the 'E's' behind the business) opened their petite boutique four months ago, they did so with significant insight into the community; the couple had lived with their two kids in Maplewood for six years and Eric has a sister who lives in South Orange. "We knew the two towns well, loved the location and knew it was the right place at the right time," explains Eric. "There's nothing else like our store in town."

This shop would be unique just about anywhere: it offers a pristine assortment of sleepwear, daywear, lingerie, fashion undergarments, shape wear and exercise clothing for both guys and gals (though the stock leans in favor of the ladies) – all at rock bottom prices. Having working in the garment industry for years the couple deals directly with the largest wholesaler in the country, which allows them to pass along seriously significant discounts to customers.

The savings you'll find are substantial; Champion running tops that retail for $24.99 marked down to $10.99. Saucy sets of fashionable bras and panties for just $5.99. Hanes sport and everyday bras? Just $3.99. Fellas will find name brand golf shirts and workout wear for $9.99 and Hanes boxer briefs for $2.99.

While the most items in E & E's are $10 and under, the only thing cheap about them are the prices, "We're offering all branded, first quality apparel and very low prices," says Eric. So low that they come with a bit of shock value, according to Emiko, "People can't believe the prices," she says. "They turn over the tags and do a double take- and the next time they return, they've brought friend, too."

In addition to great buys on great fashions you'll also get some very knowledgeable help with proper sizing- Eric designed women's undergarments for fifteen years, so don't shy away from asking for advice if you're unsure of a fit!

If you haven't discovered this shiny new South Orange gem, here's some extra incentive: Eric and Emiko are the Shop Localista Deal of the Week! Just mention this Patch article. and they'll take a very generous 10% EVERYTHING in their already low prices from Monday, August 16th through Saturday, August 21st. 

Happy shopping!

E & E's Fashion Steals:  122 South Orange Ave, South Orange, NJ 07079 | 973-821-5158

Hours: Mon, Tue, Thu, 10:30am - 6pm; Wed, Fri, 10:30am - 5pm; Sat, 10:30am - 4pm; Sun, closed