Toys R Us Encouraging Kids To Play More With Special Outdoor Event Saturday

WAYNE, NJ — Toys R Us is teaming up with Nickelodeon to get kids playing more.

The Wayne-based company is hosting kid-friendly events at stores across the country in the coming weeks, including the Totowa store on Route 46. The Totowa event is Saturday.

There will be giant inflatables, obstacle courses and more fun things for kids to do.

According to Toys R Us, there has been a 25 percent decrease in the amount of time kids spend playing in the last decade.

"In an attempt to shape our kids into better versions of ourselves, what we as parents have actually done is over-schedule and regiment their lives – and where’s the fun in that?” said Carla Hassan, executive vice president, global chief marketing officer, Toys R Us Inc. “At Toys R Us, we know play has the power to help kids build self-esteem, learn critical thinking and develop early learning skills."

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