Shop In Westfield On Small Business Saturday 2019

WESTFIELD, NJ - You may not think about it much, but independently owned boutiques, gift shops, mom-and-pop hardware stores, restaurants and the like in Westfield are fighting for survival against malls, big box stores and online retailers.

Small Business Saturday, held annually on the Saturday after Thanksgiving, was created to give them a boost and help level the field of competition. This year, the 10th anniversary of the “Shop Small” movement, the all-local shopping event falls on Nov. 30.

Downtown Westfield has created a list of 29 reasons to spend Thanksgiving weekend in town for prospective patrons to ponder.

According to American Express, here’s a list of the businesses that have signed up so far:

Jay's Cycle Center
227 N Ave E

Ferraro's
Italian Cuisine
14 Elm St

The Brick Oven
Italian Cuisine
117 Quimby St

Cosimos Family Restaurant
Family Restaurant
118 E Broad St

Vicki's Diner
North American Cuisine
110 E Broad St

The Farmhouse Store
Gifts,Novelty Items and Souvenirs Store
221 E Broad St

Salad House
Delicatessen
113 Quimby St

16 Prospect
North American Cuisine
16 Prospect St Floor1

Spice Bazaar
Assorted Menu Restaurant
39 Elm St

Farinolio
Assorted Menu Restaurant
121 East Broad Street

Di Farina Pizzeria
Pizzeria
107 E Broad St

Turning Point
North American Cuisine
137 Central Ave

Learning Express Westfield
Hobbies,Toys and Games Store
104 Quimby Street

Kilwins Westfield
Candy,and Nut Stores
9 Elm St

Liquor Basket
Liquor Store
115 Quimby St

Rockin Joe's Coffeehouse
Coffee Shops and Cafes
20 Prospect St

Tinga Taqueria
Mexican Cuisine
110 Central Ave

Yestercades Iii
Video and Arcade Games
151 E Broad St

Ruby & Jenna (E Broad St)
Family Clothing Store
206 E Broad St

Savory Spice Shop
Specialty Food Market
132 E Broad St

Brummers Chocolates
Candy,and Nut Stores
125 E Broad St

Ambeli Greek Taverna
Mediterranean Cuisine
39 Elm St

American Shoe Repair & Luggage Store
Shoe Repair Shop
126 E Broad St

Guillotine Salon & Spa
Barber Shop
108 Central Ave 2nd Flr

Feast Catering/ Juice Jun
Coffee Shops and Cafes
27 Elm Street

The Town Book Store
Book Store
270 E Broad St

Dor L Dor Westfield
Non-Residential Building Operator
132 East Broad St

Sole Shoes
Shoe Store
201 East Broad St

Hunan Wok Iii
Assorted Menu Restaurant
25 E Broad St

Westfield Creamery
Candy,and Nut Stores
258 E Broad St

The Wolves Den Barbershop
Barber Shop
200 Central Ave

Ahrres Coffee Roastery
Coffee Shops and Cafes
104 Elm Street

Bovella's Pastry Shoppe
Bakery
101 E Broad St

Nails Spa & Beyond
Barber Shop
125 Elm St

Ny 8th Ave Deli
Fast Food
256 E Broad St

Lunchbox
Barber Shop
125 Quimby St

Amaz Lash Studio
Spa Services
225 E Broad St

The Bar Method Of Wstfl
Physical Fitness Facilities
105 Elm Street

Nosvino
Liquor Store
127 Central Ave

Evergreen
Assorted Menu Restaurant
116 Elm St

Bootery
Shoe Store
82 Elm Street

Go Keller I
Household Fabric Drycleaning
11 Lincoln Plz

Xocolatz Grill
Assorted Menu Restaurant
235 Elmer St

The Eardly T Petersen Co
Household Appliances Store
224 Elmer St

Sofis Of Westfield
Barber Shop
17 Elm St

Bridgets Irish Cottages
Gifts,Novelty Items and Souvenirs Store
15 E Broad St

Satsang Yoga Studio
Tennis
235 East Broad Street

Club Pilates
Sport and Recreational Clubs
225 East Broad Street

Facial Reality Spa And Salon
Spa Services
221 Lenox Ave

Old Havana
Assorted Menu Restaurant
13 Elm St

N&C Jewelers
Jewelry,Clock and Watch Store
102 Quimby St

Westfield Tailors
Other Apparel and Accessories Store
129 Elm St

Gordin & Sons
Jewelry,Clock and Watch Store
135 E. Broad Street

Leo Charles Salon Llc
Spa Services
105 Prospect St

The French Martini
Specialty Food Market
41 Elm Street

Ella Allure Interior Desi
Home Furnishings Store
220 E. Broad Street

Elm Tv & Appliance
Household Appliances Store
220 Elmer St

Design Contempo Florist
Florist
103 Prospect St

Blende
Barber Shop
106 Elm St

Glamorous Girlz
Family Clothing Store
28 Prospect St

Midtown Authentic
Family Clothing Store
129 E Broad St

Valencia School Of Music
Educational Services
37 Elm Street 2nd Floor

Custom Made Shirts & Suits
Men's and Boy's Clothing Store
31 E Broad St

Robert Anthony Jewelers
Jewelry,Clock and Watch Store
254 E Broad St

Tamar Jewelry
Jewelry,Clock and Watch Store
55 Elm St

Brett Fischer Sports
Shows,Plays and Circus
543 Sherwood Pkwy

Galeria West
Museum
111 Quimby St

Anthony Michael Salon
Spa Services
224 E Broad Street

Girl From Ipanema Spa 2
Spa Services
112 Elm St

Skin Savvy
Spa Services
100 Quimby St Ste 4

G M C Intl
Jewelry,Watch,and Precious Stone Wholesalers
53 Elm St

Nathan's Famous
Assorted Menu Restaurant
140 E Broad St

The Choice Care Agency
Miscellaneous Personal Care Services
149 S Euclid Ave

Nj Westfield
Medical Supply
110 A Central Ave

Golftini
Women's and Children's Clothing Wholesaler
545 Alden Avenue

Golden Bee Antiques
Antique Store
141a E Broad St

Berse Law Op
Legal Services
217 Elmer St

Joy Nails Spa
Spa Services
110 Quimby Street

A Priscoe Irrigation
Miscellaneous Retail Store
552 N. Chestnut St

Law Offices Of Robert G Stahl
Legal Services
220 Saint Paul St

Richard J Kaplow Pa
Legal Services
53 Elm Street

Clients First
Business Services
84 Elm Street

Madeline Moss
Furniture Store
258 East Broad St

Thomas Cherin Designer Go
Jewelry,Clock and Watch Store
153 Mountain Ave

New Jersey Festival Orche
Shows,Plays and Circus
224 E Broad St

Ono Bowls
107 Quimby St

Business Energy
Business Services
220 Lennox Ave

Kathleen M Gialanella
Legal Services
501 Lenox Ave, Ste 5

Zimmerman Law Group
Legal Services
233 Watchung Frk

Elements Interior Design
Special Trade Contractors
264 East Broad Street

The Style Studio
Business Services
50 Canterbury Ln

Organize With Melis
Personal Appearance
752 E Broad St

Smartdoc Technologies-Bip
Computer and Software Stores
518 Saint Marks Avenue

Akai Japanese Sushi Lounge
Asian Cuisine
102 E Broad St

David A Tenbroeck Esq
Legal Services
121 S Euclid Ave

George H Malgeri Cpa
Accounting Services
316 Lenox Ave

Casa Di Pizza
Pizzeria
50 Elm St

Sciarrillo Cornell Merlino Mck
Legal Services
238 Saint Paul St

Did we miss anyone? Tell us in the comments or send an email to russ.crespolini@patch.com and we’ll add it to the list.

The list of Small Business Saturday participants is growing, so before you head out to shop. “Shop Small” events include not only sales on things you won’t find at the mall or other shopping venues, but also events that bring the community together.

American Express established Small Business Saturday in 2010 to help local businesses reeling from the Great Recession. The U.S. Senate passed a resolution a year later encouraging businesses in all 50 states to participate in what has morphed into a nationwide “shop small” movement.

This year, the stakes are even higher for small businesses. Rising rents and shifting consumer behavior are causing many small business owners to shutter their shops, according to American Express.

A Shop Small Consumer Impact survey from American Express found that 73 percent of people think empty storefronts are a national issue, and 84 percent agree the increase in empty storefronts and the closing of small, independently owned businesses negatively affects their local communities.

“We recognize the hardships faced by small business owners today and want to inspire people to take notice and Shop Small to support their communities on Small Business Saturday and beyond,” Elizabeth Rutledge, chief marketing officer at American Express, said in a news release. “Retail is changing, but local shops are the fabric of our communities, helping them to thrive in the future is part of our brand ethos and backing promise.”

Since 2010, local business supporters have spent $103 billion on Small Business Saturday, according to American Express.

But that’s only part of the story. For every dollar spent at a U.S. small business, approximately 67 cents stays in the local community — and it helps independent shops and restaurants keep their doors open and meet pay their workers, your neighbors.

That amounts to about $67 billion that has stayed in local communities since Small Business Saturday began, according to American Express.

The American Express survey showed that when consumers are aware of the impact of spending their dollars locally, 75 percent said they would be more likely to purchase a product or service from small, independently owned businesses.

Shopping small isn’t just a Thanksgiving weekend retail event, but a year-long movement, according to American Express, which says it is launching a marketing campaign to make consumers more aware of the impact they can have on their communities when they support local businesses.

“We believe in backing small businesses because we know they strengthen the communities where we live and work,” Anna Marrs, president of Global Commercial Services at American Express, said in the news release.

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