West Orange Tries To Attract Home Buyers, Businesses With New Video

WEST ORANGE, NJ — West Orange has released a new promotional video that aims to attract more “prospective home buyers and entrepreneurs” to the township.

Earlier this week, the township dropped its “Welcome to West Orange” video on YouTube with the title: “Discover West Orange, NJ: Your Ideal Home and Business Destination!”

The video touts the town’s reputation as an “arms open” community, and extolls its local business and restaurant landscape – which has “attracted over $300 million in current and planned investments.”

In addition to small businesses, the township has managed to attract larger companies to its borders in recent years, with a new Target store scheduled to open in 2025.

• See Related: West Orange Hits The Target; Planning Board OKs Shopping Center Plans
• See Related: Electronics Company Sees Rise In Profits Since Moving To West Orange

West Orange has also retained many of its longest-running local businesses over the years, such as neighborhood staple Schneider Hardware, which recently celebrated its 100th anniversary. Read More: Hammering Out A Legacy In West Orange: Hardware Store Turns 100

Other attractions in West Orange include the county-run Turtle Back Zoo, the nearby South Mountain Reservation and Eagle Rock Reservation, the Oskar Schindler Performing Arts Center and the Thomas Edison National Historical Park.

• See Related: Attendance Hits Record High At Turtle Back Zoo (See How Many Visitors)

“This video provides a glimpse into the rich experiences awaiting in West Orange,” Mayor Susan McCartney said, crediting the Downtown West Orange Alliance with helping to promote local businesses.

“Highlighting our historical landmarks, districts, cultural gems, modern amenities and fantastic recreational opportunities, we believe that this comprehensive video is the most effective way to convey the diverse appeal of West Orange – a place that caters to a wide range of interests,” McCartney said.

The video was partly funded by a grant from the New Jersey Department of Travel and Tourism. Watch it below or view it online here.

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