Blink Fitness Announces Unprecedented Growth in 2014

Blink Fitness, a premium quality, value-based fitness club, announced today unprecedented growth and success in 2014. Last year, the company experienced a more than 60 percent increase in the number of locations while also doubling membership system-wide. Contributing to this growth is the consumer appeal of Blink’s signature Mood Above Muscle™ philosophy, which celebrates the positive emotions generated by exercise as opposed to solely focusing on its physical benefits.

These accomplishments are part of Blink’s aggressive growth strategy to increase the number of gyms by more than 30 percent in 2015. Blink currently has 35 locations in the New York metropolitan area and plans to open a minimum of 12 new clubs in New York and New Jersey later this year. Last year, the company opened 14 new clubs in New York City, Westchester County, NY and New Jersey. In addition to continuing expansion throughout New York, Blink is targeting key markets such as Washington, D.C., Maryland and Virginia and plans to open more than 300 locations across the country by 2020.

“Our continued growth throughout the New York Tri-State area is a true testament to our approach to fitness,” said Todd Magazine, executive vice president and general manager of Blink Fitness. “Since the beginning, we have strived to create a unique setting within our gyms – we call it the Feel Good Experience™. If we foster a gym environment that is motivating and fun while actually making people feel good, then they’ll want to keep coming back. That goes a long way to helping them achieve the results they are seeking. Our goal is for Blink to be a place where everyone is encouraged to reach their fitness goals, and based on our members, it’s working.

The company’s Feel Good Experience™ enhances each member’s visit and differentiates Blink from other fitness clubs. It focuses on those things that Blink has identified as essential to a great member experience: all associates are responsible for cleaning, which ensures members are welcomed into a spotless club; every member is greeted with enthusiasm and treated with respect; the clubs are designed to be open and bright, with colors that are proven to have a positive effect on mood; specifically selected music is used to motivate members; and training programs are designed to be encouraging and fun.

When developing the brand, Blink worked closely with world-renowned architecture firm The Rockwell Group to create a modern, open and spacious floor plan that allows breathing room around the top-of-the-line cardio and strength training machines while maintaining an inviting atmosphere. From Blink’s personal training program with sessions called “happy hours,” to the club’s version of small group fitness classes called Boost Camp, all service and amenities are designed to deliver the Feel Good Experience™.

Memberships start as low as $15 per month for the Gray Plan, which incudes single club access; $20 per month for the Blue Plan, which offers multi-club access and unlimited guest privileges; and $25 per month for the all-access Green Plan, which allows guests to visit all clubs and unlimited guest privileges.

“We know that our clubs are only successful if our team strives for greatness,” said Magazine. “From our front desk associates, who we affectionately call Mood Lifters™, to our certified personal trainers, everyone at Blink Fitness is here for one goal: to ensure that our members have the best experience and leave our clubs feeling better than when they arrived.

More information on Blink Fitness is available on http://www.blinkfitness.com. Follow Blink Fitness on Facebook, Twitter and Instagram for the latest news and trends.

About Blink Fitness
Founded in 2011, Blink Fitness, a premium quality, value-based fitness club, has 35 locations throughout New York and New Jersey. Blink Fitness puts “Mood Above Muscle™” by ensuring that each club employs the company’s signature Feel Good Experience™ that highlights enthusiastic staff members, a spacious, colorful and clean environment, energetic music, access to top-of-the-line equipment and fitness classes that are motivating and fun. Blink Fitness is owned and operated by Equinox Holdings Inc., which also operates Equinox Fitness, PURE Yoga, and SoulCycle. For more information, visit http://www.blinkfitness.com/.