For the uninitiated among us, “Baby Boomers” is a term used to refer to the generation of people born during the post-World War II baby boom between 1946 and 1964. If you’re wondering what that’s got to do with you, the supplement business owner, you’re about to find out.
Do you know that along with entering the golden years of their life, Baby Boomers can also spell gold for your nutrition supplement business? Caught your attention, didn’t I?
In the fifth edition of its Nutritional Supplements in the U.S.report, market research publisher Packaged Facts revealed that sales of supplement products rose by 7% to $11.5 billion in 2012. But that’s not all. The report further forecasted that sales of nutritional supplements will reach $15.5 billion by the year 2017.
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And who, according to the report, is the prime demographic for supplement business owners and nutrition manufacturers? Why Baby Boomers, whose numbers will continue to swell over the next few years, and people over 65 years of age, of course!
Baby Boomers: An Attractive Supplement Market
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What makes Baby Boomers such an attractive supplement market? The answer is really quite simple. As more and more Baby Boomers enter the senior bracket, they’re turning towards nutritional supplements to help them age gracefully and prolong their active lifestyle.
Baby Boomers, in contrast to people in their 70s and 80s, are more proactive about taking care of themselves. They are also more aware of the supplement market and shop for products that are not just aimed at improving general wellbeing, but also those targeting specific age-related health concerns.
This puts you, the supplement business owner, in an advantageous position. You can work with reliable nutrition manufacturers to produce health supplements specifically targeting Baby Boomers. Here are a few points to keep in mind when you’re looking for a trusted contract manufacturer:
· There are some contract manufacturers, like Nutricap Labs, that offer turnkey services like manufacturing, packaging, graphic design and order fulfillment. Make sure the firm you’re considering a partnership with possesses all of the capabilities they advertise on their website or mention in their corporate literature. It’s always good to take a tour of the manufacturing facility before signing a contract.
· Make sure they have been in business for a number of years and have a credible reputation through awards and accolades they have received from the industry.
· Call up their customer service department to make sure they are prompt in answering your calls and dealing with your questions.
· Request for references.
Having done that, here are some vitamins and supplements that are bound to find favor with your baby boomer customers:
Multivitamins: An aging body is that much less capable of absorbing nutrients from food than a younger one. So, even though a person that falls within the Baby Boomer market thinks they’re eating a well-balanced diet rich in proteins, fiber and other essential nutrients, it’s possible that they’re not getting all the nutrition that they need. This is where supplementing their diet with a multivitamin comes into play.
Fish Oil: Fish oils are a great source of Omega-3 Essential Fatty Acids, which are associated with many health benefits such as protection against heart disease, hypertension, Alzheimer’s, and more. In addition to that, Omega-3 EFAs are also known to aid cognitive function and bone health.
CoQ10:Coenzyme Q10, also known as Ubiquinol, is known to boost energy and help the body recover after exercise, making it an idea supplement for those Baby Boomers that lead an active lifestyle and want to maintain it. Claims have also been made about CoQ10’s potential to help conditions like hypertension, heart disease, and diabetes among other illnesses. However, more research is required to prove its efficacy in treating these diseases.
Vitamin D:What are the chances that one of the most readily available vitamins is the one that many of us are deficient in? Thanks to our indoor-centric lifestyle, the “sunshine” vitamin that plays such a crucial role in supporting bone health remains underutilized in its natural form. Baby Boomers, who’re especially vulnerable to joint problems, may benefit from Vitamin D supplements.
Lutein: As we begin to age, we start getting plagued by vision problems. That’s why supplements targeting healthy vision are of particular interest to Baby Boomers. Lutein is a natural antioxidant that protects our eyes from free radicals and promotes healthy vision. Taking lutein supplements may also prevent common eye diseases like cataracts.
These are my five top picks so far as nutritional supplements for Baby Boomers are concerned. There are many more nutritional supplements that you can specifically market to this extremely knowledgeable and proactive group of people. So hop aboard the Baby Boomer health ship before it sails past you!
References:
1. https://en.wikipedia.org/wiki/Fish_oil
2. http://www.packagedfacts.com/Nutritional-Supplements-Edition-7131106/
