Luxury Brand Sues Rolex Deli Over Name

Luxury Swiss watchmaker Rolex is suing a Fort Greene deli over use of their name, and demanding they pay unspecified damages and destroy all signage bearing the name, says the New York Post.

The Rolex Deli, on Fulton Street, took the name because it is “associated with quality and prestige,” owner Shawqu Ali told the Post.

According to Ali, the State Division of Corporations approved the name before he opened his deli four months ago. He told the Post that he intends to fight the charges.

Gothamist rounded up a few more stories where big names sued little guys for ripping off their names – there’s the Vermont guy who screened his own “Eat More Kale” shirts and got slapped with a lawsuit from Chik-fil-A, the company that tried to name their clothing line after pop star Lady Gaga, and all of the times that the Naked Cowboy sued anyone that dared play the guitar in their underwear.