When you think of Burger King, what’s the first thing that comes to mind?
Some people may think of their catchphrase--“have it your way”. If you’ve been around as long as Betty White and Converse sneakers, you could find yourself humming the jingle every American kid sang on Saturday mornings. Or your mouth might water when you think of their flame-broiled burgers that can be personalized with your favorite ingredients.
No matter which sense they appeal to, one of the reasons Burger King has grown so much over the years is because of its ability to deliver a customized experience for each and every customer.
Customers have many needs, but a merchant’s needs are basic—grow your business and get paid.
These days, consumers want to have it their way when it comes to paying for products and as a merchant, turning down a sale is like not eating the last fry—who does that?
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If you can provide a customized experience similar to the Burger Kings of the world, it will help grow your business in the long run.
Here are five reasons why:
1. It Meets Customers Where They Are
Burger King customers want options when it comes to getting their food. That’s why BK lets them choose whether they eat in at the restaurant, pick up their food quickly via the drive-thru, or in a few states, whopper lovers may even enjoy home delivery.
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With affordable and easily accessible technologies emerging--even for the smaller merchant--it’s prudent to follow successful business models like the Burger Kings of the world. Whether you are in your store or out in the field, you should be able to collect payments anywhere that’s convenient for the customer. By meeting customers where they are, you’re increasing the likelihood that they’ll buy from you.
2. It Lets Customers Pay the Way They Want
Burger King isn’t a cash-only business. They recognize that customers not only want to pay where they want, they also want to pay the way they want. BK is ready to take payments in a variety of ways, from cash and credit cards to accepting PayPal on their app.
Other successful businesses, like Starbucks, let customers pay the way they want, whether by using a traditional credit card or something like Apple Pay, Android Pay or Visa QIWI Wallet. The more payment options you give a consumer, the more appealing your business will be to them.
3. It Changes with the Times
While customers have been “having it their way” since the 1970s, Burger King’s advertising campaigns have changed with the times. Some have been successful, some haven’t — remember Where’s Herb? — but it shows the importance of adapting your business to meet the needs of an ever changing market.
Who knows what will come next for payment processing? Will customers start using Bitcoin? What about retina scans? You should be able to change with the times if you want to grow your business.
4. It Gives Your Business Flexibility
Take advantage of current events and keep your business nimble and flexible. Recently, Burger King went ahead and placed its mascot near celebrities at prominent events. The result? They went viral.
Similarly, if you know about a nearby event that’s happening and it would make sense for your business to participate, you could take advantage by joining in, reaching potential customers, and having some fun while you’re at it.
5. You Can Meet Your Own Needs
If you can cater to your customer like Burger King does, growth is bound to happen and you can ensure that you always get paid.
Choosing a merchant services provider who can steer you in the right direction and provide you with affordable, cutting edge technology is essential to meeting your goals and the needs of customers.
Why be a plain old burger when you can be the Four Cheese Ultimate Bacon Whopper in your industry?
Avalon Payment Solutions is like the top bun. It not only brings the entire sandwich together, it also holds it together. We work hard to meet the needs of our merchants so that you can meet the needs of your customers.
CF Winn is the award-winning author of The COFFEE BREAK SERIES, a quirky group of short stories meant to be read while on break or in the waiting room of the doctor’s office. Her first novella, SUKI, has been grabbing hearts and hugging souls all over the United States.
You can now order SUKI in paperback at http://hopress-shorehousebooks.com/cf-winn/ or at BOOK REVUE, one of the nation’s largest independent bookstores, by email at info@bookrevue.com Learn more about SUKI at BOOK REVUE.
Her blogs have been syndicated on multiple sites including The Masquerade Crew. More posts like these can be found on her blog at www.simplystick.blogspot.com or at Humor Outcastswhere she is a regular contributor.
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