Target Plans Opening in Hell's Kitchen for Summer 2019

From Target:

Target has announced plans to open a new, flexible-format store in the Hell’s Kitchen area at the property located at 615 10th Avenue across from Beacon High School at West 44th and 10th Ave. The Hell’s Kitchen Target store is projected to open by summer 2019. Target recently opened its first Manhattan flexible-format location in Tribeca, and has also announced plans to open flexible-format stores in downtown Brooklyn and the East Village.

Target has prioritized growth in urban markets, and Target’s flexible store design allows for stores in smaller locations with assortments that are tailored to meet the needs of local guests. The Hell’s Kitchen Target store will be approximately 29,000 square feet, at the base of a new high-end residential condominium by XIN Development International, the US subsidiary of XINYUAN Real Estate Ltd. NYSE: “XIN.” The Hell’s Kitchen flexible-format store’s assortment will include:

• A selection of men’s and women’s apparel and accessories
• Home items dedicated to apartments and condominiums ,
• A grocery section, including fresh produce, grab-and-go items spanning sandwiches, salads, beverages, snacks, and more
• Health, personal care and beauty products
• Portable technology products and accessories
• Services include Target Mobile and Order Pickup

Flexible-format stores are a priority for Target and guests have responded well to having these customized stores available in areas where they previously couldn’t have been opened. The company currently operates 30 flexible-format stores, and to-date, has announced 23 flexible-format stores for 2017, 2018 and 2019.

“We want to make it easier for guests in New York to shop at Target, so we’re focused on flexible-format store growth in Manhattan,” said Mark Schindele, senior vice president, Properties, Target. “We’re pleased to be part of this terrific residential development near Times Square and the Theater District, and we look forward to serving more guests in Manhattan with this new store.”

Image via Target