Health & Fitness
Pepsico Sued Again For Alleged False "All Natural" Labeling
Suit alleges Tostitos and SunChips are not what they are labeled to be.
by Long Island Attorney Paul A. Lauto, Esq.
In our January 15, 2013 Scales of Justice blog, we detailed a class action lawsuit against Pepsico and Kellogs for alleged false "All Natural" labeling of Kashi and Naked Juice products. Similarly, a new proposed class action lawsuit has been filed in Brooklyn federal court against Pepsico and Frito Lay North America.
The Brooklyn federal court action alleges that SunChips and Tostitos are falsely labeled as "All Natural", when they contain genetically engineered (GE) ingredients. Further, that consumers pay 10 cents per ounce more for these products, which they are falsely led to believe are all natural chips. While 10 cents per ounce may not sound like a lot of money, the suit estimates the total damages to exceed $5 million dollars.
In response to the filed class action suit, a spokesperson for Frito Lay stated that the company was confident the labeling on its packaging "complies with all regulatory requirements". Notwithstanding, the claimants assert that a reasonable consumer assumes that all natural food does not include food with genetically modified organisms created artificially in a laboratory with intermingling of genetic materials.
Read the full Scales of Justice blog at www.liattorney.com/scales-of-justice.html.
