Naked Juice Company Settles Class Action Lawsuit For 9 Million

by Long Island Attorney Paul A. Lauto, Esq.

In our January 15, 2013 blog, we detailed a class action lawsuit against Naked Juice and parent company Pepsico. The lawsuit alleged, among other things, that certain Naked Juice products were falsely labeled as "All Natural" and GMO free, when they contained synthetic chemicals and GMO's.

Naked Juice has now agreed to settle the lawsuit and has set aside a reserve of 9 million dollars to compensate customers. Customers who file a claim with proofs of purchase for the period 9/27/07 through 8/19/13, may receive up to $75.00. Customers who file a claim without proofs of purchase for the same time period, may receive up to $45.00.

Naked Juice denies all claims made aginst it and insists that its juices and smoothies are made with all natural fruits and vegetables. Nothwithstanding, Naked Juice has agreed to stop using the "All Natural" label on its packaging.
In this regard a spokesperson for Naked Juice stated, "The ‘all natural’ claim on our label described the fruits and vegetables in the bottle—not the vitamin boosts added to some Naked beverages. Naked juice and smoothies will continue to be labeled "non-GMO," and until there is more detailed regulatory guidance around the word “natural” —we’ve chosen not to use
“All Natural” on our packaging."

Read the full article at http://www.liattorney.com/scales-of-justice.html