Didit Hires V.P. of Production for its Direct Mail Division

Marketing & PR Agency Didit Hires Vice President of Production for its Direct Mail Division in Plainview

-- Rocco Pozzulo, of Rockville Centre, Will Oversee All Didit DM Operations --

MINEOLA, NY — March 9, 2016 — Didit, a fully integrated marketing, public relations and communications firm, with offices in Mineola and Plainview, Long Island; Manhattan; and Waltham, Massachusetts, today, announced that it hired experienced direct marketing professional Rocco Pozzulo as Vice President of Production of Didit’s direct marketing division, Didit DM. Prior to joining Didit DM, Mr. Pozzulo, of Rockville Centre, was with Uniondale-based Lazarus Marketing for 25 years, and served as Director of Operations in his most recent position. During his tenure, he worked on behalf of many high-profile, low and high volume clients across the non-profit, financial, retail and communications industries, with program scopes ranging from national to local.

Among the responsibilities in Mr. Pozzulo’s new role, he will oversee all inbound and outbound mailing operations, create direct mail plans, coordinate production efforts to meet deadlines, provide consultation, and lead all postal-related affairs.

“Rocco is a veteran in the direct mail industry,” said Didit CEO & Co-Founder Dave Pasternack. “As someone who spent many years working in this field, he possesses a breadth of experience that is unparalleled. We expect him to help us reach our ultimate goal of being the premier direct marketing company in the region and bringing 21st century methodology to what was once a traditional industry.”

“I am pleased to join Didit and excited at the prospect of their cross-channel opportunities,” said. Mr. Pozzulo. “I believe working for a company that can provide integrated offerings in-house, from concept to completion, can only be advantageous and in turn, help grow the direct mail industry as a whole. I look forward to bringing my experience and know-how to the Didit DM team and am eager to play a role in the agency’s creative, marketing and digital divisions as well.”

A seasoned professional in dealing with the postal service, Mr. Pozzulo maintains a relationship with a national network of more than 100 U.S. Postal Service managers, supervisors, and clerks. He currently serves as Secretary on the Long Island Postal Customer Council (LIPCC) Board of Directors, and is a member of the National PCCAC Communications Committee and Mailers Northeast Focus Group. In addition, Mr. Pozzulo serves on EPICOMM’s Mail Steering Committee and on the Executive Board of its New York Chapter. EPICOMM is the association for leaders in print, mail, fulfillment, and marketing services.

A graduate of Hofstra University, Mr. Pozzulo earned a Bachelor’s Degree in Accounting.

About Didit
Founded in 1996, Didit is a fully integrated marketing and communications firm, with offices in Manhattan, Long Island, and Waltham, Massachusetts. Recognized as an Inc. 500, Deloitte Fast 50 and Fast 500 company, Didit is a privately held industry pioneer that offers an unparalleled range of marketing, public relations and digital services, from “postcard to post-click”. The agency’s subsidiaries include Berwald Creative, Bridge Global Strategies, Didit DM, JB Cumberland PR, Laser Image Corporation, and LVM Group. This collective force of experienced professionals, innovative strategy, best-of-breed technology, and advanced analytics provides a fully comprehensive marketing approach to businesses, delivering unmatched results for more than 200 clients across all verticals. Didit was co-founded by SEO/SEM thought leader, SEMPO founding board member, and Didit Executive Chairman Kevin Lee. For more information, visit http://www.didit.com/.