Mineola Marketing Agency Didit Unveils New Division Marketecture Group

Didit, a fully integrated marketing and communications firm, with offices on Long Island and in Manhattan and Waltham, Massachusetts, today, announces a move that will harness the same high-level strategy that fuels growth at large corporations to skillfully meet the marketing needs of today’s small to mid-sized businesses. Didit is pleased to introduce its new division Marketecture Group whose business model will focus on best-in-class strategic guidance and creative messaging excellence for its prospect and client services.

With its tagline of “Building Brands, Constructing Opportunities,” Marketecture Group will be led by marketing thought leader, Andy Jacobs, of Centerport, Long Island. The brand name was born out of the term, architecture, the art and science of designing buildings. Marketecture will embrace the art and science of designing marketing campaigns in order to truly meet the objectives of every client.

“We sought to create a brand name that will resonate with people,” said Dave Pasternack, president and co-founder of Didit. “Marketecture Group will offer the assets needed to satisfy and exceed the expectations of our prospects and clients, and Andy will be the catalyst to provide these value-added deliverables. His commitment to excellence in building strong relationships in business development, coupled with his innate strategic and creative abilities, will help take us to the next important level in the modern marketing era.”

Mr. Jacobs will redefine the marketing offering to businesses, by employing a set of strategic tools, including a true, competitive assessment, segmentation modeling, risk mitigation, in-depth market analysis, development of channel and other tactics that will create a solid foundation for a company’s success at every point of the traditional and digital spectrum.

“I am privileged and delighted to play a role in this next chapter of Didit’s journey,” said Mr. Jacobs, new managing director of Marketecture Group, located at Didit’s headquarters in Mineola. “My mantra is ‘Strategy First’ because that is the technique behind optimal return-on-investment for clients, often overlooked by most marketing agencies. Many firms expend a lot of time and energy and barely move the needle. We will do the exact opposite; our unparalleled strategy is the very foundation that will provide the customer-tailored attention and end-to-end solutions that companies are looking for in today’s marketplace.”

With a career spanning 35 years, Mr. Jacobs has worked with numerous B2B and B2C entities, from divisions of Fortune 500 companies to funded start-ups, in nearly every industry. Prior to joining Marketecture Group, he was Executive Vice President/Partner of Linx Communications Corporation, in Smithtown, for nearly 20 years. While at Linx, he was primary manager of new business development, and creative director, account supervisor, and chief marketing strategist for clients. Previous to Linx, for 14 years, he was managing partner of Ross & Jacobs, a marketing communications firm.

Mr. Jacobs holds degrees in communications and marketing from SUNY Plattsburgh, and has taken continuing education, seminar and certificate courses in marketing with the School of Visual Arts, Harvard Business School and Columbia University. He has been active in civic and professional organizations including the Make-A-Wish Foundation, Business Information Group, the Leukemia and Lymphoma Society, the Long Island Philharmonic, the Long Island Advertising Club, the Pat Covelli Foundation and other organizations, serving on their executive boards. Mr. Jacobs is an ongoing contributor to several marketing blogs, providing thought leadership and practical advice. He is also a certified triathlon coach for USA Triathlon, the Children’s Tumor Foundation and the Leukemia and Lymphoma Society.

About Didit
Founded in 1996, Didit is a fully integrated marketing and communications firm, with offices in Manhattan, Long Island, and Waltham, Massachusetts. Recognized as an Inc. 500, Deloitte Fast 50 and Fast 500 company, Didit is a privately held industry pioneer that offers an unparalleled range of marketing, public relations and digital services, from “postcard to post-click”. The agency’s subsidiaries include Bridge Global Strategies, Didit DM, HLD Communications, and LVM Group. This collective force of experienced professionals, innovative strategy, best-of-breed technology, and advanced analytics provide a fully comprehensive marketing approach to businesses, delivering unmatched results for more than 100 clients across all verticals. Didit was co-founded by SEO/SEM thought leader, SEMPO founding board member, and Didit CEO Kevin Lee. For more information, visit www.didit.com/.