Fordham University School of Professional and Continuing Studies Hosts Digital and Social Media Training Seminar

Westchester County, NY (June 28, 2017) – Fordham University’s School of Professional and Continuing Studies (PCS) and the New York State Small Business Development Center hosted “Practical Tips for Digital and Social Marketing Success” on Wednesday, June 21 at Fordham’s Westchester campus in West Harrison.

The event was hosted by Robin Colner, founder and director of Fordham’s Digital & Social Media Marketing Professional Certificate Program, which is housed in PCS. Throughout the presentation, Colner shared insight and trends across a multitude of social media channels, explaining how businesses can effectively position themselves on these platforms to reach their target audiences. To showcase some of the social media tools that businesses have at their disposal, Colner broadcasted the presentation on Facebook Live, and encouraged attendees to stream on their own devices and share their thoughts on Twitter.

After exploring the uses and benefits of Facebook, Twitter, Snapchat, LinkedIn and more, Colner concluded the presentation with her tips for small businesses to maximize the effectiveness of social media. Each person in attendance received a free copy of the book Social Media Marketing for Small Business, by Simone Mullinax.

The presentation served as an introduction to the courses offered by the Digital & Social Media Marketing Professional Certificate Program, which aim to teach students how to navigate the constantly-changing social media revolution. The fall semester of Fordham’s Digital & Social Media Marketing classes begins on September 16, 2017.

“The event served as a great crash course on how social media can be used effectively to benefit all businesses,” said Anthony R. Davidson, PhD., MBA, Dean of PCS. “The vast landscape of social media can be daunting, especially to those who have not grown up alongside its development. Robin is able to showcase how using these platforms can position your business for success, no matter your level of experience. We thank all of the attendees for joining us and hope they can use Robin’s insight to benefit their businesses and themselves.”

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ABOUT THE FORDHAM UNIVERSITY SCHOOL OF PROFESSIONAL AND CONTINUING STUDIES

The Fordham School of Professional and Continuing Studies (PCS) offers students a quality education in a small, personalized atmosphere that promotes individual growth and exploration. With three convenient campus locations – Lincoln Center in Manhattan, Rose Hill in the Bronx and West Harrison in Westchester, PCS is poised to meet students’ academic needs. Classes are offered evenings, weekends and online in areas including Business, Organizational Leadership, Economics, Legal and Policy Studies, Social Work. Certificates in Digital and Social Media Marketing and Human Resource Management are also available, as well as Post-Baccalaureate / Pre-Medical / Pre-Health. January 2017 marked the launch of PCS’ newest offerings in real estate through Fordham’s Real Estate Institute at Lincoln Center. Visit www.pcs.fordham.edu for more information.

PHOTO CAPTION: L-R: Adi Israeli, New York State Small Business Development Center; Robin Colner, founder and director of Fordham’s Digital & Social Media Marketing Professional Certificate Program; Nicole Bryan, Associate Dean and Director of Business Programs, Fordham PCS; Howard Stein, New York State Small Business Development Center