JoeShopping Values Great Deals and Relationships

Okay. Andrew Kardon, 38, and Jeff Grossman, 39, are very close in age.

But that’s not a true similarity, but these are: The brain trusts and founders of JoeShopping, Inc. (www.joeshopping.com) were both born in Memorial Hospital in Queens, New York, and both their parents decided to up and move to Rockland County when Andrew and Jeff were youngsters. Kardon grew up in West Nyack, Grossman in New City, and met in their junior year at Clarkstown South High School.  Both are married, have two sons, and now their sons are friends, too.

Oh yes, both have a nice view from their third floor office window on Smith Street in Nanuet.

Joe Shopping was incorporated in 2010, and it tries to be–and ultimately it is–the legwork to online shopping for consumers, your experience made easier.

“We try to be ‘everything’ shopping,” said Grossman. “Comparison shopping, browsing, for any product: clothing, apparel, sporting good and more.”

And when it came time to set up shop for their newest business, the duo knew they wanted to do it in New York or New Jersey, but their hearts were in Nanuet. “We love it here,” says Kardon. “We live here, it’s not Manhattan, so it’s cheaper.”

“And, we want to give back to the community.”

Call it valuing the relationship between you and them.

JoeShopping, Inc. is not only about saving the consumer money via the website, and that is a big part of it, but it’s also about interaction and making things easier. For example, site visitors are asked to post product reviews to help fellow consumers better understand choices.

“There’s not,” said Andrew Kardon, “many sites out there for social shopping. Only shopping and social networks. We have the community side as well. Users can interact and talk as well. Interaction can help, and we are very interactive.”

Kardon and Grossman are no strangers to the online shopping realm. The duo previously owned a start-up back in 2000 (“We got in at the right time,” said Grossman) that was an online coupon site. Grossman, who worked from home, and Kardon, toiling full-time for a New Jersey publisher, watched the site fare very well.

“People,” recalled Grossman, “came for coupons. It worked.”

“The nice thing from what we did prior is what we’re doing now, and our relationship with major companies,” says Kardon, referring to JoeShopping’s relationship with folks like Target, Kohl’s and more. “We’re very easy to work with. We listen to what they say.” Kardon, Grossman and crew, which include a full-time staff of four as well as freelancers, have also recently started pushing online coupons and hot deals, and this has proved valuable for some. One buyer bought a Philadelphia Flyers hockey jersey, normally $150.00, for just $19.99. That’s a great deal and, if worn outside New York state lines, should have a long life.

The JoeShopping start-up has forced both to wear many hats, but you can tell they love what they do. Grossman often works from home, but Kardon’s more the office guy who recognizes the freedom of being his own boss. If one of his sons has a school performance, he’s there, and then heads into the office, taking care of his other passion.

“We’re really proud of this site,” he says of a platform where consumers can also win points and earn prizes, sign up for the JoeShopping newsletter and read the comments of the site’s “all-star team of popular bloggers. It’s going to get better day by day. And we are saving you (the customer) money in a lot of different ways.”

“Our goal,” said Jeff Grossman, “is for Joe Shopping to become a household word. ‘I run to shop, and oh, I love that site.”

Joe Shopping, Inc. also values feedback, and wants the community behind them. And, they are there for the community as well, supporting such worthwhile organizations like People To People. “But we want to do a lot more,” says Andrew Kardon. “In the future, we’d love to sponsor little league baseball teams, help promote local businesses, and even have giveaway contests.”

 JoeShopping, Inc., 25 Smith Street, Suite 313, Nanuet, (845) 507-0153, www.joeshopping.com