Nanuet’s Toys “R” Us Launches Fundraising Campaign Against Childhood Cancer

Toys "R" Us, Inc. announced the launch of an eight-week, in-store and online fundraising and awareness campaign last Wednesday, June 1. This campaign will benefit Alex’s Lemonade Stand Foundation (ALSF), a non-profit organization dedicated to finding better treatments and–ultimately–a cure for childhood cancer.”

The Local Nanuet Toys "R" Us will join other stores across the nation to raise money for an eight-week period starting June 1 ending July 31.

“During every transaction, a team member will ask the customer if they will like to make a donation to the foundation,” said Jose, Nanuet Toys “R” Us manager. “The amount donated will appear on the customer’s receipt. Each Toys “R” Us store will track money collectively, but in Nanuet, the store has a specific goal of raising $2,000 for the foundation each day.”

The in-store event for Toys “R” Us of Nanuet will be on June 26 from Noon to 3 p.m. At this event, kids and families will have the opportunity to make donations and receive information about ALSF and how they can get involved.

“There will be giveaways from Crayola and American Greetings for the children that attend,” said Jose. “Past events have hosted 25-75 children.”

“All of us at Toys “R” Us are inspired by the story of Alex Scott and her determination to help other kids with cancer through the simple act of hosting a lemonade stand in her front yard.” said Jerry Storch, chairman and CEO, Toys “R” Us, Inc. “Through our partnership with Alex’s Lemonade Stand Foundation, we hope to encourage kids and families across the country to join the fight against pediatric cancer, building on Alex’s legacy of helping kids when they need it most.”

“We are thrilled to have Toys “R” Us join us in the battle against childhood cancer,” said Liz Scott, Alex’s mom and vice president of Outreach and Communications for Alex’s Lemonade Stand Foundation. “This partnership with Toys“R”Us provides a significant opportunity to raise awareness and funds for pediatric cancer, while empowering children of all ages to follow in our daughter’s footsteps and host their own stands.”  

Visit Toysrus.com/AlexsLemonade to learn more about the national campaign and how you can help. www.toyrusin.com www.alexslemonade.org