New Babies R Us Microsite highlights Home Safety

Babies R Us announced today that it increased its partnership ties with the Home Safety Council. This council is solely dedicated raising awareness about accidental infant and child injury, making it the only national nonprofit organization to exclusively focus on preventing home-related injuries.

"We are pleased to partner with the Home Safety Council in educating moms and dads – and anyone who cares for young children – about the many simple, proactive measures they can take to avoid accidental incidents from occurring in their homes," said Jerry Storch, chairman and CEO of Toys R Us. 

Part of what the council and Babies R Us are doing is a comprehensive baby safety awareness campaign, which includes the launch of a new microsite called Babiesrus.com/HomeSafety. This site gives parents easy access to home safety information parents may lack knowledge of. 

Some of the things on the site includes a New Parent Safety Quiz and a Baby Safety Shopping List. 

"By combining the Home Safety Council's expertise on safety and the unique position of Babies R Us as the leading dedicated juvenile products retailer, we can provide authoritative baby-proofing information and a guide to selecting essential items to help parents create a safe living space for baby," said Storch.