Toys R Us introduces "Boo"tiques at stores

Toys R Us stores and online have a new feature: "Boo"tiques. These "Boo"tiques have everything Halloween related for kids. Families can pick out costumes, accessories, candy, safety items, house decor.

Online they can browse a new costume catalog that can be searched by age, gender and customer feedback. Toys R Us believes the following categories will become the most popular this year:

• Tiny Trick-or-Treaters:  Character costumes for infant and toddlers
• Halloween Heroes:  Kids can now dress as their idol superheroes such as Wonder Woman or Batman. 
• Wings and Things: From butterflies and bugs to winged witches, kids can take flight with these costumes.  
• Muscle Madness: Boys will be boys and these costumes have muscles and padding to buff up your little man. 
• Pretty, Pretty Princess:  Daddy's little girl can now be the princess she always reads about and sees in movies. This costume line is jointly made by Toys R Us and Disney for a good cause: Children Affected by AIDS Foundation. These costumes are marked with CAAF hangtags.  Both organizations have come together to donate $50,000 to CAAF.

To coincide with this, Toys R Us also expanded its Halloween safety product assortment to help kids go trick-or-treating safely. One of the sayings they're pushing is "Be safe. Be seen. Be spooky!" with products such as light-up lanterns, headbands and candy buckets as well as glow-in-the-dark necklaces, bracelets, masks and reflectors. 

There're also Halloween Safety tips online to help parents choose the right costume for their kid, which treats are safe to eat and where to trick-or-treat and where not to. 

Another event Toys R Us is hosting in the spirit of Halloween is Geoffrey's Halloween Parade Featuring Crayola on Oct 30 from noon to 3pm. Kids can come in their costumes and design a Crayola Glow Explosion art piece. With this glow-in-the-dark design, they can then slide it into the outside sleeve of a complimentary reusable candy bag. Parents can also go over safety tips with their kids by signing Geoffrey's Safety Pledge.