Toys R Us launches new Product Safety Program

Toys R Us began a new nationwide program called the Product Safety Vigilance Program. Some of the program's features are:

1. provide consumers with proactive steps in ensuring their child's safety.
2. "Eight Steps to Keep Kids Safe" is a checklist for parents to stay informed on product recalls. This checklist is available at their Safety website and in-store at the baby registry desk.
3. Product Record List for parents to track their purchases and gifts. These tools are designed to make relevant product information readily available in the event of a recall so parents and caregivers can act quickly to remove unsafe products from use. This downloadable list can be found at the Safety website mentioned above as well as at baby registry desks in stores.
4. Helpful reminders such as being watchful for product recalls in not only their own home but at day care centers or a home of a friend or family member.

"It's crucial that parents have the most current information available about the products in use in their homes, so they can react quickly and appropriately in the event of a recall," said Nancy A. Cowles, executive director of Kids In Danger. 

This program was launched to pair with Toys R Us' third "Great Trade-In" Event. This event starts Friday and goes through September 19. Parents can bring in specific used and potentially unsafe items and get 25 percent off a new item.

The used items accepted are:

• car seat
• stroller
• travel system
• high chair
• play yard
• bassinet
• crib
• toddler bed

The new items available for the discount are from these specific manufacturers:

• Baby Italia
• Baby Cahe Baby Trend
• Bergamo
• Britax
• Carter's
• Chicco
• Contours by Kolcraft
• Cosco
• Delta
• Eddie Bauer
• Evenflo
• Graco
• Jeep
• Little Tikes
• Safety 1st
• Sorelle
• Step2

There is no limit to how many items a person can trade in or any restrictions on the brand or condition of the used items. Purchased items may be from a different category from the used item. This event is at all Toys R Us and Babies R Us and the discount is available on the day the used item is brought in. Almost 200,000 used products and toys were returned to its 850 stores in the first and second "Great Trade-In" Events.

"By providing parents with the tools and resources needed to track important product information and heightening awareness of product recalls, the Toys"R"Us Product Safety Vigilance Program, coupled with the 'Great Trade-In' event, are valuable assets to parents and caregivers in their efforts to keep children safe," said Cowles.